Xpress Money appoints Gozoop as its digital media agency

Media News

Mumbai, March 25, 2013

Xpress Money, the world’s most dependable money transfer brand, has appointed Gozoop Online to augment their social media presence. With presence in Dubai and Mumbai, Gozoop is an end to end digital marketing agency. The agency is set to lead the social media strategy and communication for Xpress Money to ensure synchronization between online and offline activities.

The objective of Xpress Money to appoint an agency is to leverage its digital presence to increase consumer connect. Gozoop will make use of consumer-centric platforms like Facebook, Twitter, Four Square, YouTube etc. to reach out to existing and potential Xpress Money users and engage with them.

Commenting on the development, Mr. Vinesh Nair, VP- Global Marketing and Communications, Xpress Money said, “Xpress Money as an organization, believes that digital media is an extremely important channel to engage with and have meaningful conversations with consumers. It makes perfect sense for a brand like Xpress Money to have an active and a continually interactive digital media presence. We have executed some of our biggest initiatives in the past that were purely seeded through Facebook. With Gozoop’s in-depth understanding of the medium and strategic inputs, we now have a robust social media presence and we are confident about their levels of execution”.

Mr. Dushyant Bhatia, MD of Gozoop says, "We are excited to work with Xpress Money on enhancing its digital media presence. We are happy to have a client that believes in digital media and considers it as a core part of their overall marketing strategy. We look forward to adding substantial value and help Xpress Money achieve its objectives.”

For the record, Xpress Money is a global money transfer brand with a thriving presence in more than 150 countries in 5 continents across 170,000 agent locations across the world. Working towards the goal of Bringing Home Closer to millions of migrants residing away from their homes, Xpress Money has come to be known as the most dependable international money transfer brand. Xpress Money provides its customers a simple, fast & safe way to transfer money anywhere in the world through innovative technology, superior customer service and its extensive worldwide network. For more information, visitwww.xpressmoney.com

For further information, please contact:

Xpress Money

Gunjan Sinha

Mobile: +97126521407

Email: gunjan.sinha@xpressmoney.com