Mumbai, April 17, 2015
Reliance Entertainment Digital, comprising World Wide Open, Zapak, BigFlix and Reliance Games, is partnering with Personagraph to drive more value for advertisers by utilizing mobile specific segments, both from the brand and brand performance perspective. The company's three large publishers i.e. Reliance Games, Zapak, and BigFlix, will be utilizing Personagraph's Privacy Compliant SDK toolkit for monetization, using its predictive audience segments product line.
One of the key benefits of Personagraph is that publishers own their data and that it is completely transparent and privacy compliant. The partnership would mean greater opportunity in an ecosystem that is capable of leveraging user insights to drive higher relevance, context and personalization in mobile, both at the publisher and advertiser end, while using a single data source.
WWO and Personagraph are partnering to bring a Data/Audience driven Private Marketplace (PMP) specifically targeting Mobile Developers in India. A private marketplace is an exchange derivative that is selective about how and what inventory is brought in to the platform, and similarly which marketers are being provided access to brands transparently with audience attached to every impression. The Private Marketplace will be open for Mobile Developers with clear instructions on ad viewability, sizing, brand transparency, etc. while marketers will be allowed buy in to the inventory via guaranteed and non-guaranteed means.
This PMP will
* Allow to leapfrog the age old ad network model in India and bring transparency today by create a scaled marketplace model
* Bring audience at scale with the right reach and data embedded on every impression
* Bring clear value for Ad impressions to bear between marketers and game developers
* Allow game developers to have full transparency over how marketers value their impressions unlike ad network models
By using the Personagraph technology and with WWO demand already built in to the marketplace, the Mobile Development community can access growing and consistent revenue for advertising monetization now and going forward as we bring more publisher side partners and marketers to the platform.
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