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Company Brief
NEW DELHI, May 18, 2015
Cotton Council International (CCI) is all set to launch its 25-year old flagship brand, COTTON USA in India. COTTON USA promotes U.S. cotton fiber and manufactured cotton products in more than 50 countries globally.
The COTTON USA trademark promises to deliver: purity, quality, and responsibility. In a competitive market, people need a reason to choose one product over others.
. COTTON USA strives for absolute purity, with no contamination. For the consumer that means that a product with the tag COTTON USA is clean, non-irritating, and safe. For the manufacturer, it saves time and money, and helps create a superior product.
. COTTON USA assures quality. Cotton straight off the plant is not always as pretty as it looks in the pictures. It’s not “ready-to-wear.” The quality of COTTON USA is par excellence as it is finished with inventive techniques to keep its natural qualities intact.
. COTTON USA is committed to responsibility and ever-greater sustainability. COTTON USA is renewable, recyclable and biodegradable, so it can be returned to the earth from which it came.
The Indian textile industry is primarily cotton focused, with cotton accounting for nearly 54% of total fibre consumption in 2014. However, the industry has inherent challenges like cotton price fluctuation, inconsistent quality of indigenous cotton and over-dependence on monsoons. In order to meet the demand, there is a requirement of high quality cotton in the country.
“The Indian textile and apparel market is now more than US$100 billion and growing at a healthy rate, and it has potential to double its export share from present 5% to 10% in next 10 year. We see a huge potential in this market and hence bring the best quality cotton to the Indian consumers.” said David B. Collins, Cotton Council International Senior Advisor
“Consumers are well aware and conscious about what they are wearing and are looking beyond just the end product; they want superior quality fabric assurance. U.S. cotton is seen by many as the best in the world, so when this premier cotton is combined with prestigious product developers, the result is truly top-of-the line, the best of the best,” said Renu Aggarwal, India Representative for Cotton Council International.
She further added, “Premiumisation is a well established term in India and is happening across categories. The textile industry is also catching up by using premium quality – raw material, fabrics & innovation to make quality products in the country.”
The brand logo design embodies the idea that cotton is on a global journey. It’s the story of a single fiber, born in the USA, from seed, sun, and soil-not a refinery-that travels around the world, touched at each step by those who care, both in crafting and wearing. In the end, this fiber that was born in the earth, goes full-circle and returns to the earth. For more information, visit www.cottonusa.in.
For further information, please contact:
Neha Dhingra
Mobile: +91-9811211335