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Company Brief
Mumbai, June 30, 2015
US based Venture capitalist has funded around 4 million dollars in BASELINE, a company which operates in the Sports marketing and the Brand Licensing domain. Baseline Ventures incorporated under the Singapore laws currently operates out of Singapore, Mumbai, Delhi, Bangalore & Los Angeles. The Venture fund has a well-diversified portfolio in media, education and technology companies. The firm’s philosophy is to forge match winning partnerships for its clients, though the entire gamut of sports marketing services-Sponsorships, Media rights distribution, consultancy and licensing. The team most notably has been the pioneers of introducing the Branded Real Estate concept after having conceptualized and structuring tie ups with leading sports personalities and lifestyle brands. As an extension to the branded real estate concept, the firm will also offer the premium Concierge services which includes sports and lifestyle.
Baseline has been co-founded by sports marketing specialists who worked together at Total Sports Asia - Tuhin Mishra after his last stint as the Managing Director of the Indian Sub-Continent, Vipin Nair- who has spent 14 years in Sports marketing, brand licensing and media industry, Vishal Jaison-who was worked across sports marketing firms Ramakrishnan.R, a prolific dealmaker through sponsorships and partnership sales. Under mentioned are a few deals that BASELINE has structured since operations beginning of this year:
1. Exclusively representing India’s top Badminton players K Srikanth and P V Sindhu
2. Structured the Team Sponsorship of the West Indies Cricket team with fashion brand Yepme at the ICC ODI 2015 World Cup
3. Structured the 3 year deal between Moto GP and UST Global with the latter as the global technology solutions partner starting 2015
4. Distributed the media rights of the Brazilian World Tour covering the Bangladesh Territory
5. Launched concierge services for residential projects namely Godrej Properties, Kanakia developers, Unique Builders through their partner Les Concierges
Mr. Tuhin Mishra, Co-founder and Managing Director of BASELINE says "BASELINE is a result of bringing together the passion for sports and travel. After extensively working in global markets, the idea behind setting up BASELINE is to bring in the best of global practices in the sports marketing and brand licensing field. Our mission is to be the one stop destination for sports marketing and brand licensing solutions. The team at BASELINE has been instrumental in launching branded Real estate in India and have worked closely with leading Lifestyle brands and sporting personalities like Armani, Swarovski, Lamborghini Casa, Aston Martin, Maria Sharapova, Michael Schumacher to create branded real estate renditions for the developers alongside areas of media rights distribution, sponsorship, licensing and consulting. Therefore we are certain to re-define the industry with innovations like never before."
For further information, please contact:
Sachin Gupta
Email: sachin@whitemarquesolutions.com
Mobile: +91 9820955845