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Company Brief
New Delhi, July 01, 2015
The marketing campaign of F Premiere has been witnessed across the Delhi-NCR for quite some time. Capturing the hearts of the city be it with their evolving teaser DND expressway coins, eye catchy print ads across the dailies, monthlies, bi-monthlies or billboards covering all arterial routes in the region. The most breathtaking and captivating for the masses has been the special innovation across the DND Expressway, a prime OOH platform of the region with their coins. To generate an immediate impact on the urban audience, H&S chose to take an innovative route. Commenting on the campaign, Rakhi Sharma, Head Corporate Communications, Home & Soul said, “There are many new companies and project launches happening in the sector. The entire brief of the campaign was to do something which should break the stereotyping and create a new benchmark in the industry in terms of company/ project launch which should clearly focus on the biggest brand USP and establish the name of the brand.”
F Premiere by H&S, are one of a kind apartments in all of India and one of the very few in the world which offer a breathtaking view of the F1 Track, an International Motor Racing Track, a legendary sport suited to the taste of the choicest few. These fashionable homes offer an international standard of living for the fast & fabulous which is the epitome of glamorous and luxurious lifestyle in India.
Additionally these residences boast a unique association with the suzerain of the fashion world, Fashion TV. Such a union is new to the real estate sector in the country where fashion meets speed to offer labeled designer residences. Michel Adam, Founder Fashion TV himself came down to be a part of the union; which again is a first for India.
A sample apartment showcasing each one of the stated features has been done right in the same tower as the office understanding the psychology of the clients saving their time traveling to the site and back. The swanky apartment showcases glimpses of Fashion TV's diamonds across the residence and indeed is one of the most categorically beautiful show apartment across the Delhi- NCR region.
Real Estate is a key player in branding and advertising in Delhi- NCR region. And the recent story-shaper campaign of H&S shows that this category is breaking the moulds of convention and moving towards brand building through innovative ideas, rather than following the old tracks. The digital, outdoor and print media have seen the evolution of the fashion icon of the city shape from a blue coin of the developer company's logo into a shiny golden diamond. The revelation of the company's logo painted the town blue and the rest of the phases just kept adorning the city with golden diamonds; metaphorically and strategically! H&S is a brand on their journey to captivate audiences, and are looking forward to setting trends in the future.
For further information, please contact:
Shruti Singh
Email: shrutisingh.ic@gmail.com