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American Tourister launches the official Disney and Marvel collection for the first time in India

Company Brief

Mumbai, July 27, 2015

American Tourister is delighted to introduce the magical pieces that make up their first Disney Collection and sensational products in their first-ever Marvel Collection. American Tourister Asia as a whole region has joined hands with Disney to create products which would appeal to the young and the young at heart. With India comprising of a key market for the renowned luggage brand in the region,American Tourister is excited to reveal these fascinating collections.

To reassure parents and to promote children’s safety, the entire Disney Collection and Marvel Collection products are 100% PVC-free.All products also comply with the EU’s Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH) guidelines on the use of chemicals to improve human health and protect the environment. These products come with one-year global warranty for luggage and causal bags.

The fun-filled luggage and backpacks of the Disney Collection feature your favourite Disney characters - from Mickey & Minnie Mouse and Disney Princesses to Disney Fairies and the lovable characters from Disney/Pixar Cars. No matter how old you are or where you go, the Disney Collection has something to offer to everyone.For the youngest Disney fans, the Disney Collection includes scaled-down backpacks, school trolleys and hard-case upright luggage featuring playful Mickey Mouse, sweet Minnie Mouse, exciting cars, and a trio of enchanting Disney Princesses: Cinderella, Belle, and Rapunzel.

Showcasing superhero Spider-Man, the first action-packed products in the Marvel Collection comprises of a backpack, a convertible wheelie backpack and hard-case upright luggage. All feature Spidey’s powerful image and signature red-white-and-blue colour scheme. Both collections not only celebrate some of the world’s most beloved characters from Disney and Marvel, they also exemplify American Tourister’s commitment to fun-filled travel and high quality.

All the backpacks are ergonomically designed with padded shoulder straps and back panels for maximum support as well as sternum straps that help distribute weight evenly. To emphasize fun and a dash of extra magic, the products also have lots of playful details, such as a butterfly medallion and beribboned bell for Tinker Bell, a sleek steering wheel zip pull for cars, a cool arachnid zip pull for Spider-Man and reflective hearts and lace trim for the Disney Princesses.

For further information, please contact:

Kruti Upadhyay

M:022-33212642

E:kruti.upadhyay@samsonite.com

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