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Company Briefs

TO THE NEW Digital partners with #fame to power digital marketing campaigns for Lakme School of Style

Company Brief

New Delhi, July 29, 2015

TO THE NEW Digital,a premium digital services companywas selected by #fame, India’s first LIVE video entertainment platform, to power its client’s social media campaign.TO THE NEW Digital helped craft interactive campaigns for Karan Johar led Lakme School of Style (LSOS), India’s first fashion video magazine which focuses on bringing the newest trends from the fashion world.

The campaign helped Lakme School of Style increase customer engagement through various contests and interactive activities.The new campaigns on Twitter and Facebook trended comprehensively and reached to 6 million+ audience, giving LSOS more than 1 lakh fan following on social media channels.

The project was implemented through various social media campaigns and contests including, #MeraSummerSong,#LoveandLipstick and #The70sLook which succeeded in engaging a huge number of followers and created buzz around the brand across social media channels in India.

“We are thankful to #fame for trusting us with this crucial responsibility of executing such a large scale project. Lakme is their premium client and we are glad to have partnered with #fame in executing a campaign that’s a ‘first-ever’ in its category itself. We have managed all social media marketing efforts to support Lakme School of Style’s long-term strategy of strengthening its brand by enhancing customer interaction and experience.”said Deepak Mittal, CEO, TO THE NEW Digital.

For further information, please contact:

Rachit Dua

M:9899726746

E:rachit.quirkyiens@gmail.com

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