Nielsen's acquisition of Innerscope Research

Media Brief

San Diego, July 26, 2015

Nielsen has successfully closed its acquisition of Innerscope Research, a leader in integrated consumer neuroscience, combining biometrics, neurometrics and psychometrics. The combined entity, renamed Nielsen Consumer Neuroscience, is now the largest consumer neuroscience organization in the world. The acquisition demonstrates Nielsen’s continued commitment to consumer neuroscience as a valid, and necessary methodology for understanding consumer behaviour.

“With the acquisition, Nielsen will provide clients with even more advanced technologies -- leveraging consumer neuroscience to deliver non-conscious measures of consumer response that will help clients further understand the nature and depth of connections in order to make better business decisions. These non-conscious research methodologies are now capable of extending beyond the laboratory environment, given Innerscope’s expertise and capabilities,” said Adrian Terron, senior vice president, Nielsen India.

The unique and unparalleled insights gained from these combined technologies will empower clients to make even more informed and strategic business decisions with greater confidence and greater return on investment.

“There are huge implications for marketers here since India is a country where language and language ability continues to be a big barrier. And not just the language barrier but also education and articulation barriers that severely limit the extent of the insights that you can gain from a respondent using traditional methods. But using Innerscope and the rest of the consumer neuroscience tools, we can study the sub-conscious mind of the respondent. Variables like language,education levels, social economic status etc., cease to become impeding factors,” said Dr. Gayathri Swahar, Director, Nielsen Neuro, India.

The acquisition of Innerscope has also lent portability to consumer neuroscience studies, opening up the possibility of going to the hinterlands and carry out studies in rural India. “Additionally, India has always been a very compliant society and as marketers know, people at times may not be able to verbalise their reaction. For example, if there is an ad with sensitive content, people might not react verbally or may not be able to articulate their thoughts accurately. But using the tools that Innerscope provides, consumer neuroscience will be able to capture an accurate read – a boon for marketers,” added Dr. Swahar.

For further information, please contact:

Martand Singh Piploda

M:8586928267

E:martand@avian-media.com