Brands of Desire and Brand Dialogue combine operations and announce their partnership at the International Master Class

Company Brief

New Delhi, August 31, 2015

Indian brand consultancy Brands of Desire and Dutch brand consultancy Brand Dialogue have recently combined operations to offer Indo-European branding expertise to customers in India and Europe. As part of the agreement, Brands of Desire is now the co-owner of Brand Dialogue and Willem Woudenberg, founder and CEO of Brand Dialogue joins as Partner and Principal Consultant in Brands of Desire.

Brands of Desire and Brand Dialogue have signed a definitive agreement for a long-term global strategic partnership to work closely in delivering end-to-end branding solutions to build and manage world’s leading brands. Brands of Desire will offer best-in-class branding and design solutions from India and Europe to deliver unparalleled innovation capabilities with Brand Dialogue focusing on education and research in branding and design with programs such as the Master Class on Branding and Design Innovation.

The International Master class organized by FICCI and Brand Dialogue, a part of Massmerize 2015(India's biggest Retail & FMCG conference) is a highly facilitated day long workshop scheduled for September 1st, 2015 at The Lalit Mumbai. The session will be moderated by Saurabh Uboweja, CEO and Chief Brand Strategist, Brands of Desire and Director, Brand Dialogue, and conducted by an International Brand Strategy consultant Melvin Brand Flu from the Netherlands who has worked with brands such as Vodafone, General Motors, ABNAMRO etc.

The workshop will see significant participation of CEOs, CMOs, Brand Managers, Marketing Directors, Business Owners from companies like Walmart, Mother Dairy, VLCC, Future Group, Adhunik Group, Indian School of Design & Innovation, Amway India Enterprises Pvt. Ltd etc to learn and explore the new trends identifying the best practices and the role of service design in branding for improved business results.

Further speaking about the partnership Saurabh Uboweja, CEO, Brands of Desire said, “Willem and I are very passionate about branding. We have worked closely over the last 2 years and felt it was the right time to combine our operations and offer Indo-European expertise to our clients and help them build truly iconic brands. We are proud to have Willem, a top global branding leader to join and strengthen our core team at Brands of Desire”

Brand Dialogue will act as a separate company and it will change. It will focus on education and research, with special attention to improving the understanding of creative industries in Europe and India. It will bring new international themes on the table: like service design, identity and architecture or branded e-commerce.

“In perhaps the first association of its kind, Dutch experience comes together with Indian enterprise, to serve both our Indian and European clients better. Together, our scope of services is wider and deeper than ever before. Indian and European clients will surely profit from this”says Willem Woudenberg, Founder Brand Dialogue.

For further information, please contact:

Aakansha AAron

Email: aakansha.aaron@brandsofdesire.com

Mobile: +91 9971847225