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The sixth edition of Watch World Awards celebrates the best in horology; awards to honour top brands across 10 product and 7 marketing categories

Media Brief

New Delhi, October 6, 2015

Creating its mark in the world of horology, the Watch World Awards is all set to return with its sixth edition to honour the best in fine watch making. Hosted by the Chitralekha Group, the Watch World Awards 2015 will be held on October 9, 2015 at the Westin Gurgaon.

The event will see top-end luxury watch brands vying for the coveted awards in categories namely, Marketing Awards and Product Awards. The marketing awards include Best Campaigns in Print and TV, Best Use of Ambient Media, Best Boutique, Best Organised Event and Best Integrated Marketing Campaign. This year sees the introduction of a new marketing category, ‘Best use of Social Media’ which will reward brands with most effective and innovative social media strategy.

In Product Awards category, the list of awards include Best Complicated Watch, Best Jewellery Watch, Best Sports Watch, Best Fashion Watch, Watch with Best Design, Watch with Most Innovative Material, Watch with Highest Utility, Watch with Artistic Excellence, Best Limited Edition Watch and Best Concept Watch.

The product category was judged by panellists including Swiss master watchmaker Antoine Simonin, who has five decades of experience in watch-making; leading men’s fashion designer Raghavendra Rathore; polo champion and Arjuna Award winner Adhiraj Singh; and acclaimed filmmaker Apoorva Lakhia. Nitish Tipnis, Senior Marketing & Business Transformation Specialist (Automotive & Retail) judged the marketing category.

The sixth edition of the Watch World Awards will be privy to an exclusive appreciation of the highest standards of horology. The coveted awards this year will cover 10 product categories and 7 marketing categories along with a newly introduced Social Media award.

Elaborating on the sixth edition of Watch World Awards, Mitrajit Bhattacharya, President and Publisher, Chitralekha Group said, “Watch World Awards has gathered a stature which the watch industry looks forward to. With each edition, the list of marquee brands has grown up reiterating the significance of the unique platform we have created. Most importantly the awards have been able to touch the right chord with the watch brands and watch lover

Spread all over. Like earlier years this year too we have put up an incredible jury team hailing from watch-making, design, sports, collaborative art and marketing. The sixth edition is going to be exciting enough as we have received a remarkable response from top-notch watch brands.”

Celebrating the spirit of horology, the event will host the who’s-who of politics along with industrialists, bureaucrats, lawyers, corporate honchos and also an enviable line-up of film celebrities. Expected attendees include Bollywood actors Yami Gautam, Nimrat Kaur and Pallavi Sharda amongst others. The Awards will also be a fusion of accurate engineering, glitz, glamour and razzmatazz with a variety of high-octane entertainment frills including a bone-tickling comic act by Delhi-based stand-up comedian, Vasu Primlani.

For further information, please contact:

Musharat

Mobile: 9999422763

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