Baseline inks deal with Confident Group to sponsor Sri Lanka’s Men’s & Women’s cricket team for the ICC World Twenty20 India 2016

Company Brief

National, November 22, 2015

Confident Group, a multinational lifestyle firm, will be the Sri Lanka team sponsor for the upcoming ICC World Twenty20 India 2016. It will be the Main Team sponsor for both the Men’s & Women’s cricket team. Sri Lanka’s Men’s cricket team is the No.1 ranked T20 Team and is the defending champion of the ICC World Twenty20 Title. Baseline Ventures is proud to have facilitated this deal. The announcement was made by the Sri Lanka Cricket (SLC). The ICC World Twenty20 commences on 11th March 2016 with the finals to be played on 3rd April 2016.

Confident Group Chairman & Founder, Dr. Roy has expressed his happiness on the association and said, “We are really excited to be sponsoring the World’s No.1 T20 Cricket Team. Today, T20 is the most popular format of the game and the highest order of agility, concentration and expert skill of the game is success formula and Sri Lanka Team has the best of all. Being part of World No.1 team gives us the exposure and branding for Confident Group which is an US 1 Billion Dollar asset-based International Conglomerate.”

Mr. Tuhin Mishra, Co-Founder & Managing Director of Baseline Ventures, the firm which facilitated the whole tie up between SLC & Confident Group said, “It’s always been a pleasure to bring on a respected firm like Confident Group and to get an opportunity to work with SLC. It’s a great tie up of two No. 1 brands in their respective fields and we are very confident that this partnership will be an extremely successful one.”

Mr. Sidath Wettimuny, Chairman- Sri Lanka Cricket, states, “It is indeed a great pleasure for us to join hands with Confident Group as the Team Sponsor for Men’s & Women’s teams of Sri Lanka for the upcoming ICC World Twenty20 2016. I am confident that our World Champion team will show a sterling performance to defend their coveted title in India and give global exposure of the product portfolio of Confident Group. I would also like to thank and congratulate Baseline Ventures for putting together this mutually fruitful partnership. I believe that Confident Group will continue to maintain its interest on this Island Nation with continued partnerships with SLC. I wish Sri Lanka Men’s & Women’s Team, and Dr. Roy & Confident Group the best of luck during the tournament.”

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Kasturi Barua

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