TO THE NEW Digital announces new client win with CARE India

Company Brief

New Delhi, January 14, 2016

TO THE NEW Digital, a premium digital services company, today announced that it has been chosen as a Digital AOR by CARE India.TO THE NEW Digital will lead digital marketing initiatives for CARE India, with a special focus on building youth constituency.

Principally, TO THE NEW Digital will work towards strengthening brand awareness and engagement for CARE India and will be responsible for advertising, social media, content creation and website development for the client. The focus is to follow a clutter breaking, innovative content led approach to educate people and encourage them to actively participate in the upliftment of communities.

“We are really excited to partner with CARE India. We have been entrusted to manage all digital marketing efforts to support CARE India’s long-term strategy of strengthening its brand by enhancing donor’s interactions. Our team at TO THE NEW Digital has global exposure in digital media that makes us uniquely equipped to bring innovative and integrated solutions to serve CARE India,” said Deepak Mittal, CEO, TO THE NEW Digital.

CARE India has been working on alleviating poverty and social exclusion in India for over 65 years with a special focus on empowering women and girls from poor and marginalized communities. With a robust network across 16 states, CARE India has touched more than 51 million lives through 38 strategic and comprehensive programmes in health, education, livelihoods and disaster preparedness and response. CARE India is a member of the CARE International Confederation working across 90 countries for a world where all people live in dignity and security.

The exceptional work done by TO THE NEW Digital for the social sector clients like You We Can and Breakthrough vouched for as testimonials.

For further information, please contact:

Vivek Sharma

Email : vivek.quirkyiens@gmail.com