CREATIVE INC. WINS THE EVENT MANAGEMENT & FILM MANDATE FOR THE KANDLA PORT TRUST PAVILION AT MARITIME INDIA SUMMIT 2016

Company Brief

New Delhi, May 09, 2016

Maritime India Summit, the flagship confluence of the Ministry of Shipping, Government of India is a unique global platform for investors to explore potential business opportunities in the Indian Maritime Sector. The conference enables interaction between stakeholders through B2B and G2B meetings; and empowers through investment opportunities in ship building, ship repair, ship recycling, dredger/barge manufacturing, setting up of new ports and capacity augmentation of existing ports, development of inland waterways for cargo and passenger transportation, coastal shipping, passenger ferry services, lighthouse and cruise tourism, island development and aquatic resources, maritime cluster development and other services related to Indian Maritime Sector. It is an apt platform for the congregation of the entire maritime community of the country.

Kandla Port Trust, the custodians of the prestigious Kandla Port invited for tenders from top agencies to design and execute a theme pavilion for the exhibition along with the creation of a 5-6 minute audio visual film. The theme for the pavilion was decided to be ‘100 MMTPA Cargo Handled Kandla Celebrates’, an achievement the port has in its kitty. Kandla Port is the only government port and also the youngest in India to have achieved this mammoth accomplishment. To showcase this through a thematic pavilion, a multiple agency pitch was called wherein five top event agencies participated. CREATIVE INC. won it on account of its fresh and innovative approach.

CREATIVE INC. was awarded the project to conceptualise and give a thematic expression to the prestigious pavilion highlighting the port’s unique USPs and potential, and also create an impressive 5-6 minute

audio visual film. “An in depth study of the sector was carried out that enabled us to give innovative ideas and showcase the theme effectively.

The maritime sector is unique and hence the organizations have their own communication objectives. The designed pavilion was an impactful brand platform – one that spoke to the industry and customers effectively,” added Charu Nathan, the Founder & Creative Director of the agency.

“The reason we are able to deliver impressive brand communication via exhibitions or events is because our focus is not on the structural design or event gimmicks. Our focus is on what the objective of the brand is and its intent of participation from a message delivery PoV”, added Bahnik Biswas, the Head of Copy & Operations at the agency.

The teams at CREATIVE INC. are an eclectic mix of account servicing executives, art, copywriters, event professionals and film makers.

The agency also boasts of fully equipped event production set ups in Delhi and Mumbai via associate companies which makes turnkey event management seamless and cost effective.

CREATIVE INC. is managed by Pramit Jagannathan, Director Brand Strategy, and Charu Nathan, Creative Strategy Director. The agency extensively works with the healthcare and retail verticals besides Government, FMCGs, education and healthcare. Some of their clients include Domino’s, LG, AON, HealthCare at Home, British Council, Apollo and many more.

For further information please contact:

CREATIVE INC.

Bahnik Biswas

MOB: 9811865256

Email i.d: bahnik@creative-inc.net