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iPredictt launches India’s most advanced Marketing ROI tool using Big data Launches MMM +, Prescriptive Media Mix Model

Media Brief

New Delhi, May 5, 2016

iPredictt Data Labs, an innovative big data analytics provider of machine learning software to solve the complex data challenges, announces the launch of iPredictt MMM+, an advanced prescriptive media mix model. Built using Big Data tools, MMM+ is the newest and most advanced method for Marketing Mix Modelling. It brings in real time data, social perception, accurate mapping of diminishing returns, quantified delay in sales, cross channel attribution and ability to simulate media spending scenarios, in one solution. MMM+ allows data transformation to best fit non-linear relationships between advertising variables, product sales, brand strength in competitive scenarios, awareness and market share.

Rohit Verma, CEO, iPredictt Data Labs said: “MMM+ is a leap enhancement in the way brands evaluate optimal marketing spends & return on investments. Using Big data tools, iPredictt’s MMM+ will not only deciphers past performance of marketing channels but also prescribes spend marketing dollars optimally in the future. Traditional Marketing Mix Modelling or MMM is laced with biases as they do not incorporate impactful dimensions such as large volume of social data, channel lag, channel fatigue etc. No other solution currently captures all of these together”.

Currently sized at over 48000 crores, the Advertising Industry is growing rapidly and everyone associated must recognise need to link marketing spend back with performance matrix. MMM+ can contain wastage and help build portfolio of a most effecting marketing channel

For further information please contact:

PRHUB Integrated Marketing Communication Pvt. Ltd.

Uddipta N. Borah

Email i.d: uddipta@prhub.com

MOB: 8447487673

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