Tanishq redefines royalty with Queen of Hearts

Company Brief

National, July 4, 2016

Tanishq, India’s largest and most preferred jewellery brand, has launched Queen of Hearts – a high value diamond jewellery collection. The Queen of Hearts collection personifies the modern-day woman who may not be born into royalty but through her charm, compassion and ability to touch the hearts of everyone around her, she earns this very title. With over 39 exquisite sets in the Queen of Hearts collection, priced from Rs. 2.5 lakh onwards, these beautifully crafted earrings and necklaces come exclusively in sets. The collection brings together ravishing red stones, glamorous green stones and precious diamonds in a glorious symphony of exquisite craftsmanship. Every piece in this collection reflects the finesse that a true Queen embodies.

The stunning pieces in the collection take inspiration from the woman who exudes compassion, poise and charm. The collection celebrates the grace of a woman in all its glory and this is captured in every exquisite piece. Queen of Hearts by Tanishq has been designed for a woman who not only looks the best, but truly is the best.

Speaking about the collection, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited said, “Charming, graceful and generous, the Queen of Hearts lights up any room she enters. She may not be born into royalty, but she exudes compassion and touches the hearts of those around her. Tanishq’s latest stunning diamond collection has been inspired by this very woman. A modern rendition of royalty, the Queen of Hearts collection from the house of Tanishq is a class apart, is accessible and is truly a show-stopper.”

The brand has also launched its latest film which brings to life the character of the modern-day Queen of Hearts, portrayed by brand ambassador Deepika Padukone. Elegant and graceful, she adorns breathtaking pieces from the collection and is seen looking regal, yet modern.

For further information please contact:

Ritika Jethani

Email: Ritika.Jethani@edelman.com