TAVF by Umbrella Aegis made Grand Entry in uniting Experiential Industry

Company Brief

September 15th, 2016

Addressing to the long-standing demand of activation venues, agencies and brands to come together and explore the growth opportunities in experiential marketing, Umbrella Aegis announced the launch of The Activation Venue Forum – TAVF.

Experiential marketing has been one of the most effective ways to establish connect with the customers where they experience a product through their sense of sight, touch, feel, smell and taste. Influencing all five senses of the customer, experiential marketing derive brand salience like no other marketing medium. TAVF is formed with an objective to uncover the potential of this marketing medium for Venues, Brands and Activation agencies to connect with their customers.

Held on 13thSeptember 2016, TAVF (#TAVF2016) was a one-day event in Mumbai at The St Regis. The event started at 10:30 am and had speakers from various segments to speak about the transformation of experiential marketing, their case studies, and experiences. It was then followed by a panel discussion and TAVF magazine launch. TAVF was supported by Event & Entertainment Management Association (EEMA) and Worldline e-payment services were the associate sponsor.

The event highlighted the evolution of experiential marketing and how important are innovations to take experiential industry on a boom. Hearing various case studies from prominent speakers at the event, marketing professionals realised the need to come together and join hands for better brand activations each coming year.

TAVF is a platform for venues, brands, and agencies to position, collaborate, alliance and support each other to explore this medium of marketing and discuss opportunities. The event had recognition for venues across India to value their efforts in activations and innovations. More than 40 malls received awards for their tremendous work in BTL activations. This has enhanced the support for brand activation at the venues.

“Our mission is to unite brands, venues, and agencies through TAVF to leverage the marketing and growth potential of activation venues. Discussing path-breaking ideas that drive growth will be easier than ever before through this annual forum.” said Umbrella Aegis founder and the mastermind of TAVF, Suresh Kumar Kurapaty. “This forum has brought all three forces together for seamless collaboration that has encouraged brands to leverage the potential of experiential marketing. This is how we will drive ultimate and enriching experiences for the consumers”, he concluded.

Sushma Gaikwad, Vice President West EEMA, Director Ice Global said TAVF is set to develop into a robust platform for idea exchange as it provides an opportunity for brands, venues and agencies to interact and provide valuable insight on strategies adopted and best practices implemented in the industry. As the industry evolves, the lines begin to disappear and EEMA is extremely happy to support TAVF in its endeavour for collaboration.

Harindra Singh, Managing Director Percept, Sr. Vice President EEMA, expressing his views about TAVF said, “TAVF sure is a great initiative and the event was a good beginning. I am sure it will grow into a strong industry platform.”

For further information please contact:

Umbrella Aegis Pvt. Ltd

Kartika Singh

Email: kartika@umbrellaaegis.com

MOB: 9740009253