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Company Brief
National, September 14, 2016
Ecosys OoH has partnered with OMD to introduce Renault’s new Kwid 1.0 L Engine: a line extension which has more power and magnifies the positioning “Live for More”, in the outdoor space
The new variant comes with the bold styling and sporty stance that has surely been complemented by the introduction of a more powerful engine. The product was greatly amplified in the outdoor, thanks to the eye catching 3D creative by Aaron Martins, Creative Director, Ecosys OOH
Undoubtedly, the Renault Kwid has taken the entry level segment in the country by storm.
The core objective of the campaign was to drive awareness and sales for the all-new Kwid 1.0 with the communication objective to launch the new variant with amplification of “Live for more”
The agency used its state-of-the-art digital planning tool, Systemapit, to identify media options at bottlenecks by layering proprietary traffic count data on locations where the propensity of the target group present is the highest. The aim: reaching out a larger audience with more viewing time.
Sulina Menon Managing Partner OMD India said “We are glad to have partnered with Ecosys OOH with this campaign. Their superior understanding of the market helped us to get the right coverage and reach at an optimal cost.”
Nipun Arora, Managing Partner, Ecosys OOH, said, “We are thrilled to be partnering with OMD & Renault. Ecosys OOH has been on a dream run with new clients coming on board. Our consistent efforts to reach out are helping us to get associated with prestige brands like Renault India”
Launched on December 1, 2015, Ecosys OOH is India’s first Digital OOH agency. The agency is the brain child of Sujit Banerjee. Recently they have won 5 awards in OAC 2016. They are headquartered in Mumbai, and has a presence in India across top 6 cities.
For further information please contact:
Mangesh Shinde
Email: mangesh.s@ecosysooh.com
MOB: +91 977 33 50501