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Company Brief
National, October 10, 2016
Rashtriya Ispat Nigam Limited, the corporate entity of Vizag Steel has roped in top ranked Indian Badminton Player PV Sindhu as its brand ambassador. The deal facilitated by Baseline- a sports marketing and a brand licensing firm will see Vizag Steel become the major partner of the athlete and will also have the brand logo on the top chest of Sindhu’s playing jersey in international and domestic tournaments under the aegis of Badminton World Federation Events (BWF) and Badminton Association of India sanctioned events respectively.
Sindhu, currently amongst the top 10 ranked players in the world is the first Indian female athlete to win the Olympic silver medal at the Rio Olympics and she is also the first athlete to win back-to-back medals at the World Badminton Championships. The endorsement is the first of many for PV Sindhu post her Olympic exploits.
Speaking on the association, PV Sindhu said, "This is one of the first of many major brand associations I have signed post Olympics and I am extremely thankful to Vizag Steel for associating with the sport through me. Badminton calendar has expanded with at least 3 major international events happening every month and it is important to choose the right events to improve rankings and also avoid fatigue. An association from a trusted brand certainly helps me concentrate on my game and relieves me of all the off-court concerns.”
Sri P Madhusudan, CMD, RINL said, “In PV Sindhu, we see our unique value system: IDEALS (Initiative, Decisiveness, Ethics, Accountability, Leadership and Speed)- everything that our products convey. Both, Sindhu and Vizag Steel, are priceless assets of India and this bond will make them famous far and wide and do the country proud. We are sure that the ‘Vizag Steel- Sindhu’ association will be a fruitful one and will go a long way in imprinting in the minds of the people the attributes of toughness, resilience, endurance and quality that symbolise our traits.”
Mr. Ramakrishnan R., Director & Co-Founder- Baseline Ventures stated, “Sindhu is an incredible and a powerful player who in fact started creating permanent dents in the Chinese wall which has paved way for other Indian players to make a mark at international events. The association with Vizag Steel will certainly give her much needed nerves of steel to close out the big games. More importantly, Vizag Steel had reposed faith on Sindhu even before her Olympic 2016 journey as we had started discussions with this steel major before the start of the Olympics."
For further information please contact:
Kasturi Barua
Email: kasturi@baselineventure.com
MOB: +91 9820627449