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New Delhi, October 12, 2016:
Google today announced the roll-out of AMP for mobile search results in India. With this new update, when you search on your mobile device, you’ll see a label that indicates a page is AMP’d. This doesn’t change Search results but will show you which sites have pages that are ready to load lightning fast.
The AMP Project is an open source initiative that addresses the issue of slow site loading on the internet and AMP are designed to load near instantaneously. AMP also helps save data as AMP pages on Search use 10 times less data than the equivalent non-AMP page. Today, the median time it takes for an AMP page to load from Google Search is less than one second.
Over the last year, since the AMP project started, over 600 million AMP documents, in over 104 languages have been created worldwide. In India, several publishers have embraced AMP. These include Zomato, News 18, NDTV and Aaj Tak.. Zomato specifically has seen great early results since AMPing their pages, with page load times decreasing from 3.8 seconds to well under a second.
Globally, the Washington Post has seen a 23% increase in mobile search users who return within 7 days, and an 88% improvement in load time for AMP content versus traditional mobile web. eBay, Pinterest, Wordpress, and Reddit, are among many other publishers worldwide who have adopted AMP and are benefitting from web pages that load much faster.
Slow loading sites are arguably one of the most frustrating things about the mobile web. Recent Google research shows that 53% of people will leave a site that fails to load in three seconds or less. In addition to the wide adoption of AMP, over the last year Google has also launched several enhancements for AMP including the “Top Stories” section of Google Search, delivering news in a fast and reliable way.
More information on AMP is available on www.ampproject.org.
For further information please contact: -
Dipti Mehra
Email: diptim@google.com
MOB: +91 9811820160