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Company Brief
Bangalore, October 24, 2016
Zeven, India’s multidimensional sports brand, unveiled its first brand campaign “Discover The Joy Of Sport, Together”, which embodies the spirit of the brand’s mantra - ‘Live to Play’.
Unveiled by tennis star Mahesh Bhupathi, the power-packed mega campaign is designed as an energetic appeal to people across age groups to rekindle their zest for life by engaging in sports. Through a multi- media approach across a wide mix of print, online digital, social and outdoor media, Zeven’s ‘Discover The Joy Of Sport, Together’ will embody the young company’s inspiring mission to make sport an active part of the life of every Indian. Zeven’s bold campaign will urge Indians to shed their inhibitions and passivity for the challenge, vigour and spirit that sport brings. Through the campaign’s thought provoking messages, consumers will discover how sport adds dynamism and joy to any relationship, whether played with a friend, family member, acquaintance or opponent.
A key announcement at Zeven’s maiden brand campaign unveiling is the launch of the sports apparel and footwear company’s exclusive stores across the country. The brand currently retails through its own e-commerce platform and other key online marketplaces like Amazon, Flipkart, Snapdeal and Paytm, among others. The company also launched its app “Zevenworld”, available on both Android and IOS platforms.
Over the past 8 months since its launch, Zeven has successfully released products for Men and Women in categories ranging from Run, Gym, Cricket, Football, and Tennis. Early in October, they launched their new apparel collection titled “Essentials”.
Zeven has enlisted renowned sports stars like Ravi Shastri, Shikhar Dhawan, Rohan Bopanna, Mithali Raj, Mary Kom, Lara Dutta, Saketh Myneni, and Sumit Nagal as its brand ambassadors, who believe in its philosophy of transforming sports in the country.
For more information, please contact :
Neha N Murthy
Email: NMurthy@webershandwick.com
Mobile:9620290212