Ecosys OOH Walks the Talk for Khadims

Company Brief

Mumbai, November 7, 2016 :-

To wear dreams on one’s feet is to begin to give a reality to one’s dreams’. – Roger Vivier

That was the simple media brief that Mr. Siddhartha Roy Burman, CMD, Khadim India posed to Ecosys OOH, the out of home agency on record for the brand for their ongoing marketing campaign targeted for the festive season in the states Gujrat, Bihar, MPCG, Manipur, UP, Rajasthan , Maharashtra and Bengal .

Keeping that objective in mind Ecosys OOH took up onerous responsibility of developing an unique media plan based on “sniper shot” selection of media environments that effectively minimises media wastage through its Systemapit, Digital Planning Tool, that provides for RoI based media plan even for tier 2 towns based on robust city understanding and consumption centric study and took bill boards niche areas to ensure optimum visibility .

The campaign spoke about various range of footwear, formals to sportswear both for men and women. The plan was catering to dealers as well as key market areas. Commenting on the campaign outcome, Mr. Hardik Kapdi, Managing Partner & Trading Lead Ecosys OOH observed “we strive to bring about an orbital shift in our media planning by way of moving from media asset selection to optimisation of locations based on modal audiences.”

Expressing satisfaction on delivery of the campaign Mr. Burman, commented, “ We are glad to have got Ecosys OOH as our Out of home media agency. Yet again they have proven that they are an agency of par excellence, with their deep understanding of various city nuances. They are different from others who confine their understanding to only top metros.”

Commenting brand relationship Sujit Banerjee, CEO Ecosys OOH opined "We are thrilled to be partnering Khadim. Ecosys OOH has been on dream run with new clients coming on board. Our hunger for providing pioneering work makes us go perfect tango with our esteemed brand partners like Khadims.

Launched on December 1, 2015, Ecosys OOH is India’s first Digital OOH agency. Recently they have won 5 awards in OAC 2016. They are headquartered in Mumbai, and has a presence in India across top 6 cities.

For furthe information please contact:

Mangesh Shinde

Email: mangesh.s@ecosysooh.com

MOB: +91 977 33 50501