Healthians unveils new Brand Identity, created by Bang in the Middle

Company Brief

National, January 16, 2017

Co founded by Deepak Sahni and Anuj Mittal Healthians.com is India’s largest health test @ home service, creating a new benchmark for very high quality and honest prices. Healthians employs state of art 300 touchpoints technology for assuring quality collection and testing across its tightly controlled network of labs and hundreds of full-time phlebotomists.

The company was incubated by Healthstart in November 2014, followed by a seed round investment in 2015 by YouWeCan, the investment arm of an iconic survivor, champion and cricket legend Yuvraj Singh who is the face of Healthians. Healthians has been awarded Indian E-retail Awards’15 and Leader’s Awards'15 in Healthcare.

Bang in the Middle has created the new identity for Healthians along with the consumer appeal. The new Logo uses the universal symbol of medical diagnostic care, the Stethoscope. The shape of heart builds in the care and trust that the brand represents. The brand’s promise of accuracy in test results is also captured as a part of the identity.

Deepak Sahni, Founder and CEO said “Healthians is a forward looking diagnostic brand, we have invested in medical technologies that help in home collection, reduce pain in blood test and deliver accurate results at better than the market prices. For us the new identity is our commitment to better diagnostic test experience and more accurate test results”

Anuj Mittal, Co-Founder and Chief Strategist said - “We wanted the identity to clearly spell out what we do, and yet stand out from the individual path labs. Our approach to name was to take the overall heath stance. By adding the Stethoscope and the promise of accuracy, we are building a meaningful promise to our consumers. Our relationship with Yuvraj allows us to link our brand story with his to motivate consumers to get themselves tested and stay fit”

Manoj Deb, ECD, Bang in the Middle said – “Healthians gave us a challenging task to define the identity. We had to build the identity with values of care, expertise and accuracy. We used a bold typeface to depict confidence and a universally known symbol of health care to build our identity”

For further information please contact:

Naresh Gupta

Email: naresh@banginthemiddle.com