Option Designs bags the creative duties of 4700BC Popcorn

Company Brief

National, March 27, 2017

Option Designs, One of the country's fastest rising integrated creative agency recently bagged the creative mandate of 4700BC. a snack brand that specialises in gourmet popcorns.

The account was handed to the agency following a multi-agency pitch.

While expressing his expectation from the agency, Chirag Gupta, Co-Founder and CEO – 4700 BC said, "We are extremely excited to have Option Designs as our partner as we build the 4700BC.brand. Option Designs has a proven capability to truly understand consumer insights and convert these into strong creative programs that will continue to build the 4700 BC. brand equity amongst Indian consumers and further accelerate our growth.

Japneet Singh, Creative Chief Officer, Option Designs, said "Our team is excited to work on this account. We look forward to creating great work. Our partnership presents an opportunity to take 4700BC brand to new heights. We hope to build this brand that will find a place in the consumer's heart and also, their hands."

Speaking about the new partnership, Rahul Gandhi, Shikha Attrey & Jaspreet Singh, Option Designs Delhi Team says, “It is an honour to work on 4700BC. We as an agency are excited with an opportunity as it has a lot of scope in terms of creativity, communication. It will be quite interesting to work in this industry as there is a lot that has not been covered yet by the advertisers. Through our strategic advertising campaigns, we will try to bring out some clutter-breaking advertising in this segment.”

4700 BC. has many outlets in Delhi/NCR, Bangalore and plans to have a national level presence in many locations across the country in the coming years.

Option Design is determined to scale up the current growth trajectory of the 4700 BC Popcorn and also significantly enhance it in the months to come.

For further information please contact:

Manju Yadav

Email: manju@optiondesigns.co