Option Design launches a new ad campaign for Evok

Company Brief

National, July 04, 2017

The campaign which included print, digital, radio and SMS were thoughtfully conceived to help the client stand out and break the clutter with its offerings.The campaign titled " TIME TO UPGRADE IS NOW" aimed at increasing overall awareness about the brand and at the same time communicate persuasively to the consumers at the imminent benefits of its offerings.

Commenting on the campaign, Anurag Mehta, National Account Head, Option Designs said "The key objective of the campaign was to highlight 'End of Season Sale' loud and clear and at the same time integrated the product benefits beautifully. The products were designed to provide maximum comfort. So we devised the concept of RPT (Right Posture Technology) which helped leveraged the campaign into the consciousness of the consumers."

"The challenge was to present the campaign is a way that will cut through the clutter and ensure it gets a higher visibility among the right audience. Our concept of RPT (Right Posture Technology) gave the brand first-movers advantage, helping it cut through the clutter and into the clear skies of brand recognition and direct sales", said Shikha Attrey, Account Director.

Jaspreet Singh, National Creative Head, Option Designs said- "Giving a creative edge to our clients has always been our utmost aim and with this campaign, we have proved that our campaigns will help clients outperform competitors and help expedite growth.

For further information please contact:

Manju yadav

Email: manju@optiondesigns.co