OPPO Times Fresh Face 2017 scouts for the Fresh Factor in its 10th season across the country

Section :OOH Briefs, Category : Marketing

Company Brief
National, 20 July 2017

The Times of India in collaboration with OPPO brings the 10th edition of the most coveted personality and talent hunt across colleges in India, OPPO Times Fresh Face 2017. The property has been a calendar event among collegians since its inception as it brings together students, from different cities, showcasing their unique talents. Celebrating a decade of this property in 2017 and taking the competition a step further this year, a new concept has been introduced - the Fresh Factor. This time around, to win applauses, the candidates will not only have to make heads turn with their charming spunky personalities, but also will have to present their talents innovatively. Adding an element of excitement, candidates will be awarded extra points on virality of their performances and their influence on social media. Almost 200 audition events will be hosted across colleges; and the on-ground audition phase will witness the OPPO Times Fresh Face 2017 team chanting their new slogan - What's your Fresh Factor?

The hunt for this edition's fresh face is being held in phases across 11 cities, with the competition commencing in the city of Nagpur. Candidates can also apply for auditions online on the Times Fresh Face 2017 website. OPPO Times Fresh Face will host several rounds of auditions across colleges and other venues in Mumbai, Delhi, Pune, Chandigarh, Nagpur, Chennai, Kolkata, Hyderabad, Bangalore, Ahmedabad and Indore. The shortlisted candidates will then perform at the City Finales; and City winners will compete nationally at the Grand Finale, which will be hosted in Mumbai. The two winners will be awarded an OPPO Selfie Expert F1s and an international trip.

Speaking about the contest, Sanjeev Bhargava, Director, Brand TOI said, "The Times of India has always taken the lead in initiatives that help in empowering the nation, specially the youth. Oppo Times Fresh Face is one such important initiative and we are excited to celebrate a decade of success of this property with our 10th edition planned across 11 cities in India. We have the largest college audition footprint across the country; our team travels far and wide to scout for the freshest talent to bring them together at the national platform. This year we are scaling up the competition and enabling it digitally by introducing new rounds. OPPO Times Fresh Face contest has now become a platform to showcase talents in colleges; along with a means for young collegians, within each city, to interact with one another. We hope that this year as well, we can create a fun and interactive platform for students to express themselves."

Commenting on the association, Mr. Will Yang, Brand Director, OPPO India, said that "We are thrilled to associate with Times Fresh Face once again. This is our second year in the association and have received massive response from the audience. OPPO has always struck a chord with its young consumers and is reaching out to them through the right mediums. Times Fresh Face is one such platform which give the opportunity to the youth to showcase their talent to the world". He further added, "OPPO is reaching out to different genres which interests the youth and Fashion is one of them. Through this platform we want our audience to explore the segment and showcase their ability with OPPO F3 and take their selfie experience a notch higher by clicking gorgeous & stylish selfies & group selfies and create beautiful memories. This platform is apt for reaching out to our right set of audience.''

Expressing his views actor and singing fame Ayushmann Khurrana said, "I am extremely honored to flag off this initiative that aims to showcase the young talent and bring out the best in them. Times Fresh Face is providing a perfect platform to the collegians to think different and present their talent with a fresh twist. I would also take this opportunity to urge the millennials to come forward and be a part of this fun and engaging contest and express themselves. If you think you have the Fresh Factor, this is the platform for you."

OPPO Times Fresh Face has become an expansive talent-pool where each year students have showcased some exceptional skills while following the theme of that edition. This year, the property hopes to scale up the participation and find a fresh take to talent.

For further details please contact:

Email: prerna@moes-art.com