National, August 03, 2017
Fwd Media Pvt Ltd, has appointed What Clicks as their lead digital media consultant, in a move to shift their focus onto the growing space of digital consumers for their future growth.
The group currently operates brands like Fwd Life, Fwd Vivah, Wtzup Kochi and Fwd Business in the magazine format and are looking to grow aggressively using digital for growth.
Speaking of the appointment, Abraham Tharakan CEO and Editor says " We finalised on What clicks team, because of the holistic approach they recommended for us. These recommendations were based on the specific pain points we had to resolve in our reader retention and monetization. We hope that this association will effectively transform us into a digital first media house"
FWD brings in a lot of variety to its readers with its magazines like WKochi, FWD life, FWD VIVAH and FWD Business. FWD Media also handles managed publications for prime business players like Lulu and Seemati with Lulu Happiness and Ensemble.
What Clicks is a digital marketing analytics firm that specialises in improving the effectiveness of digital spends. What Clicks aims is to bring accountability and transparency along with giving a sound strategy for marketing in digital age. Central to the offering is IRA, a proprietary tool that unifies data across Paid Owned & Earned media and provides actionable insights to marketers
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