National, August 04, 2017
The catering service providers in Indian Railways partnered with KOSH Oats, a premium oats grain brand by Future Consumer Limited to server nutritious and wholesome meals to Rajdhani and Shatabdi travelers. The objective of this collaboration comes with a strong intent of the Indian Railways to encourage its travelers to stay healthy and eat right, despite their hectic travel schedule.
In order to offer good and comforting travel experience railway serves wholesome and delicious meals to its travelers which can be opted for those who crave for home cooked food. Through the association with KOSH Oats, healthier and tastier meals are served prepared using oats. Oats are a source of high dietary fiber, protein and energy as compared to plain wheat atta, hence in-train parathas will be made & served using KOSH Wheat + Oats Atta.
Speaking about the partnership Mr. Rahul Kansal, Head - Business Strategy and Marketing, Future Consumer Limited says, "Railways serve fresh cooked meals to millions of travelers every day and we are extremely delighted to incorporate KOSH Oats in these meals. With our products one can include oats to prepare any type of food be it breakfast, lunch or dessert making it high in nutrition and flavor. Oats are extremely healthy and nutritious and this will be advocated through our association."
KOSH Wheat + Oats Atta parathas are currently provided on select Rajdhani and Shatabdi train routes where meals are served as a package with the ticket and will end on 14th August 2017. During this association, KOSH Wheat + Oats Atta parathas will be served to approximately 4.5 lakh travelers in a month. In addition to this Indian Railway travelers will get an exclusive discount voucher of Rs.50 off on KOSH Wheat + Oats Atta.
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