National, August 22, 2017
Denver has signed up 'the king of Bollywood' Shah Rukh Khan to endorse its Deodorant. The Brand acclaims King Khan as a true portrayal of its vision of being agile and successful.
Denver is the leading brand from the manufacturing hub Vanesa Care Pvt. Ltd. and has diverse range of perfume and deodorants under male grooming category.
Mr. Saurabh Gupta, Director & CMO, Vanesa Care Pvt. Ltd stated his vision for Denver, "We were not just looking for a celebrity face but someone who is recognized for the same values as DENVER. Shah Rukh Khan is one such person, whose success has never come easy. He went through multiple and continuous obstacles to become the cornerstone of SUCCESS not just in Bollywood but across the world by raising the bar with sheer dedication and hard work. He proudly wears the struggles of his journey on his sleeves. Hence, he is the perfect synergy to match our brand ethos. In addition to this, his sense of style, aura and connect with the millennial is something which will surely help our brand to further strengthen our positioning as a premium player in Deodorant & Men grooming category."
Denver with this partnership and new TVC campaign is looking forward to further improve its width & depth of distribution and want be the first choice brand among the consumers to get pole position in the market.
Shah Rukh Khan adds to this, "I was intrigued by Denver's positioning as this brand is attempting something unique and I knew it right then that it is the right thing to do. It's easier to represent a brand who you believe in wrt quality and its personality. I was awestruck the way Saurabh shared about the international standards of perfumery DENVER adapts and how the brand has made an attempt to be a niche player in the competitive space."
Mr. Gupta further adds that we are gearing up in all the aspects of the business & going to launch our integrated marketing campaign with a focus on multi channel visibility and innovation in August 2017. We are looking forward to bulking up our distribution with focus on the quality of placements. While signing off Mr. Gupta further adds "this is just the beginning these are exciting times, so watch out for DENVER."
Imbibing the prominence of Shah Rukh Khan, the company aims to strengthen its width & depth of distribution and expects the topline to grow to the level of INR 5000 million with EBIDTA (Earnings Before Interest, Taxes, Depreciation and Amortization) margins of 14-15% in the next 5 years.
The Company has emerged into a colossal of 40% CAGR (Compound Annual Growth Rate) during the last 4-5 years and to sustain the growth momentum the company has initiated various modules.
SRK will be seen endorsing Denver Deodorant in various marketing and promotional campaigns conceptualized by the Shop Advertising. The campaign will roll out the message of Denver Deodorant as 'The scent of my success'. Through the campaign, the brand has shot to establish the connection with Shah Rukh Khan's success with Denver and how one can have SRK's scent of success by using Denver 'The Scent of Success'.
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