Dabur pudin hara 'Ab safar hoga aur bhi suhana' grabs Silver in the 'small-budget on-ground unique campaign' category at the prestigious ACEF 2017 Awards.

Section :OOH Briefs, Category : Advertising

Company Brief
Mumbai, October 31, 2017

Dabur Pudin 'Ab safar Hoga aur bhi suhana' campaign was a result of joint efforts, rigorous thinking and meticulous preparation from Dabur and VrittiiMedia Team.

Mr. Sunil Sharma - Head Brand Activations for Dabur India Limted was ecstatic about this win and was pleased to share the objective and the concept of the campaign" People intake a lot of junk food while travelling and they go through various stomach disorders like burning sensations, stomach ache, etc which makes their journey uncomfortable; so the concept was to make commuters life easy and comfortable during their journey by giving them a live experience of Dabur Pudin Hara.

Also due to the unbearable heat wave which was experienced in June this year in Uttar Pradesh, we leveraged onto this opportunity to educate & project Pudin Hara as the best solution to stomach disorders and indigestion."

ST Bus stands of Uttar Pradesh are the most crowded transit places and the idea of using Audiowala Bus Stand-Public address System to run this communication of Pudin hara was very innovative and caught the attention of captive travellers. Also a team of promoters did wet sampling inside the Bus station and this effort by Pudin Hara was indeed magical and people affected by stomach disorders or indigeston thanked the team from the core of their heart.

"Our aim was to design a campaign that attracts the mass audience& at the same time, we took all measures not to spend extravagantly. The campaign was executed in a focused and cost effective manner by the Vritti team. Therefore, the impact was overwhelming and Small budget on-ground programs are the need of the day" Continued Mr. Sharma."

"In the backdrop of heavy pressure to manage top and bottom lines, it is equally important to keep promotions and campaigns low-budget and in the future more and more awards will be given to cost effective innovative campaigns...said 'Rajesh Radhakrishnan-Director Sales and Marketing -Vritti Solutions Limited.

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