Press Release

Nilgiris - South India's 112 year old iconic dairy & bakery brand goes red to celebrate Christmas

Section :Other Briefs, Category : Corporate

Company Brief
National, December 11, 2017

Nilgiris, a brand that is synonymous with fresh, delightful dairy & bakery products in Southern India part of Future Consumer Limited celebrates the Christmas season in its latest campaign, 'Christmas isn't Christmas without Nilgiris'. Through this campaign, the brand for the 1st time will transform its logo in Christmas colors to participate with its customers in their festive celebrations. The brand will also execute effective OOH & media placements, strong social media and conduct a series of instore activities. Making it the center of attraction, Nilgiris will offer an exquisite range of 60 different varieties of Christmas cakes and irresistible traditional sweets.

'Christmas isn't Christmas without Nilgiris' is based on the fact that Niligiris, a household name has been a part of its customers Christmas celebrations since 1905. Connecting with its consumers the brands logo which is currently designed in green & white will slowly transform into red as it nears Christmas in celebration of the season of gifting joy to your loved ones. The color change will be seen in more than 19 stores in its key markets in the southern part of India and across its social media platforms. In addition to this, the brand will effectively use OOH, print media, instore and digital media to promote the wide range of products created only for Christmas.

Sharing his insights Mr. Venkateshwar Kumar, CEO, Nilgiris says, "As a brand, we have successfully served our customers for more than 100 years and have been part of their families & their generations. With this campaign, we would like to partake in the festive celebrations of our customers and help them make all their important occasions extremely memorable."

Speaking about the campaign, Mr. Rahul Kansal, Head - Business Strategy and Marketing, Future Consumer Limited says, "We are proud of our legacy and the strong bond that we share with our customers. Over the years, Nilgiris has been part of the Christmas celebrations through its popular & freshly baked cakes and sweets. Adding more sparkle to this season of joy, our brand logo will slowly be seen changing into Christmas colors as we near the festive day. Our campaign is simple and comes straight from our heart with the objective of strengthening the emotional bond with our customers."

Niligiris Christmas range will feature European-styled Cherry cakes, Premium Plum Cake, Rose Cookies, Marzipans shaped in colored fruits, traditional Scottish cake - Dundee and much more. The campaign will include in-store activations like carol singing competition, fancy dress for children and share the joy of giving in select stores between 15th to 25th December.

For any further information, please contact:

Averil Gouria