National, December 13, 2017
It's all about making it happn! happn speaks the universal language of love. Cricket is the language India speaks, one that goes beyond boundaries. These two languages merge as a single common one with happn adopting a local and contextual marketing approach using cricket. happn, which has 6 million users in India alone and 40 million worldwide, across 50 cities, in 40 countries, uses geolocation to connect singletons in real time with those they've crossed paths with.
India's got among the biggest and most populated cities in the world. It's also the second fastest growing country as far as technology, internet, mobile penetration and digital communications go. There has never been a sport other than Cricket to receive such unending and ever-increasing love by Indians. In fact, it is more than just a sport. For a nation with a population of more than 1.3 billion, cricket acts as a connecting thread. It is the single language the entire country understands, making it the perfect platform to spread the message, making it happn's chosen one.
Sharing his views on the association, Didier Rappaport - CEO of Happn:
"Cricket offers an unmatched brand Cricket is the one thing that Indians are supremely passionate about, cutting across regions, socio-economic status and now increasingly across genders too."
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