Press Release

Witlinger getting BOLD

Section :Other Briefs, Category : Corporate

Company Brief
New Delhi, December 19, 2017

Since its launch in 2014 Witlinger has been consistently producing high-quality craft beer and has built strong brand recall. To demonstrate their true personality & character through their packaging, Witlinger is now launching new design & powerful brand mascot. The new design will capture the attention of young millennial that are frequently looking for strong and bold brand appeal that they can easily understand and relate to. The new design with 'British Bulldog' as a mascot characterizes Witlinger's true brand identity and conveys a strong message of being Bold - with lot of attitude, Honest & Fun. The mascot highlights Witlinger's British origin with a classic British Bulldog.

British Bulldog design and personality will vary with every variant and different style of beer. Currently,Witlinger Wheat Ale has a Bulldog design that portrays thepersonality of someone who is bold and want to experience differentflavourswhere asWitlinger Lager has a Bulldog portraying personality of someone who is sophisticated and drinks socially after work.

Speaking about the brand's new design, Mr. Anuj Kushwah, Managing Director and Founder said, "This is an exciting time for Witlinger as we are showcasing our true identity and characteristics of being very British and honest with what we do i.e. making sincere and honest craft beer. I am certain our new design will capture attention of the millennial and will help them related to what Witlinger stands for. This definitely adds fun in drinking good craft beer with the great bold design.

Witlinger'sWheat Ale is India's first and unique category of wheat beer. It has distinctive sweet orange and coriander flavours that make it refreshing and easy-to-drink beer at any time of the day.Witlinger's Lager is brewed with British Hops giving it distinctive lemon grass finish. Witlinger beers are made with 100% malt with no additives.

For any further information, please contact:

Bhawna Prasad