National, February 08, 2018
In a recent announcement, luxury automobile brand Lamborghini, has appointed Lyxel Labs as its digital agency. The agency will handle digital mandate for Lamborghini India and Lamborghini dealerships in Delhi, Mumbai and Bengaluru. The account was won post a multi-agency pitch. The mandate focuses on building and developing the digital presence of the brand by highlighting their marquee models and creating a distinct brand personality. The agency will be involved in the strategy, content creation and design across all social media platforms.
Commenting on this win, Dev Batra, co-founder, Lyxel Labs says, "We are on a path of innovation and are constantly evolving in terms of our designs and strategy. Keeping this in mind, Lyxel Labs is proud to take on the responsibility of presenting Lamborghini, a global leader in luxury automobiles in the Indian market. The agency's approach has always resulted in strong communication that embodies the ethos of each brand we cater to."
Yeshwant Miranda, NCD, Lyxel / Flamingo combine added further, "We have built a unique offering for clients in luxury domain and work with some of the finest brands and retailers across luxury watches, automobiles, fine jewellery and with Lamborghini, we have cemented our credentials as a dedicated digital agency for luxury brands in India."
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