NCR, April 16, 2018
HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co. Ltd., recently announced the sponsorship of Kolkata Knight Riders, through its brand JBL. As the exclusive sound sponsor of KKR, JBL has the branding rights for the team merchandise and promotional activities throughout the IPL season.
Brand Bazooka has won the creative duties that include ATL, BTL and digital responsibilities for the association between JBL and Kolkata Knight Riders. The agency's Gurgaon office will handle the brand communication throughout IPL 11.
The agency has confirmed the news to afaqs. Commenting on the win, Sadhana Karwal, Co-Founder & CEO of Brand Bazooka said, "We are delighted to work with JBL on this prestigious project. T20 format offers the perfect platform to connect with millions of young sports enthusiasts. We are in the process of creating a unique communication approach that resonates with the youth and captures the passion of KKR fans. The fervour and the gush of energy that IPL brings are being catapulted into smart workable ideas to engage the young audience, starting with the hashtag #JBLPowerPlay. The campaign will run on social, digital and traditional media, with contests and other engagement ideas. We look forward to a great partnership with JBL."
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