Press Release

Overdrive - India's car & bike magazine, now in Hindi

Section :Other Briefs, Category : Media

Media News
New Delhi, April 6
The Hindi version of India's largest read & loved automobile magazine, Overdrive, is released today. Infomedia India Limited (IIL), the publisher of Overdrive magazine, has released this Hindi magazine for the common man of India whose preferable language is Hindi and is an automobile enthusiast.

Infomedia India Limited has decided to start this product with quarterly frequency. Each issue will be focused on a different theme and every issue will be a special as well as collector issue. First issue of Overdrive Hindi is a buyer's guide, carrying information on every 2 & 4-wheeler available in the Indian market.

For a new vehicle buyer, its content includes all the essential information regarding the vehicles like their features, specifications, mileage & prices etc. Not only for the new car buyers only, there is one comprehensive section for second hand car buyers also. Apart from the tentative prices of various models of cars, this section gives you history of the vehicle also, which is very important to know when one is going to buy an old car.

For bike buyers, it includes the most popular range, daily purpose motorbikes comparison also, which gives you the clear-cut & unbiased verdict from Overdrive team.

The Buyers guide cannot be complete without the spec-sheet and feature catalogue and Overdrive Hindi has maintained the tradition. Specially, with the latest prices after this budget, it became more relevant for the prospective buyer.

"Passion for automobiles are not only ametro phenomenon" said GM, Publishing Infomedia India Ltd, Mr. Krishna Tewari, but you get to see it in every corner of Indian cities and villages. The sales of Hindi magazines is a proof of this.We have realized this void in the existing offering in the market and have brought this Hindi edition working towards our endeavour to fulfill this need"

As Overdrive is the most trusted & well-reputed brand in its category therefore its Hindi version is also maintaining the same dignity & quality; Quality in terms of content authenticity as well as the product quality. This way, the target reader is not underserved nor undervalued from the English magazine readers. And that is why the price of the magazine is kept at 50Rs for this collector's special issue.

From first week of April, Overdrive Hindi will be available on all big news stands in almost every city & town. Though, this Hindi magazine is released across the nation still it will be more visible in Hindi speaking territories like Rajasthan, Uttar Pradesh, Madhaya Pradesh, Bihar, Chhattisgarsh, Uttranchal, Chandigarh, Haryana & Delhi.


For further information, contact -
Sampark Public Relations