Virgin Atlantic Airways, UK’s second largest long haul airline, has rolled out its exclusive advertising campaign this summer, appealing to the UK-bound traveler on an incomparable flight - the award-winning Upper Class at remarkably affordable fares.
Created around the Virgin Atlantic Airways’ Upper Class cabin and highlighting the exciting features on board, the campaign truly invites one to experience the seamless and entertaining journey. The novel campaign is aligned with the features available both on board and on ground such as the Upper Class Suite - the largest and widest flat bed in the sky, onboard bar, chauffeur pick up and drop, pre- departure drink, in-flight massage, unlimited and stirring in-flight entertainment, as well as the exotic pampering at the Clubhouse at Heathrow.
“Our new advertising campaign brings to light the award winning Upper Class which is truly a style statement and offers true value for money. The campaign is a showcase of strategy and creativity to create more awareness about Upper Class and drive in excitement for the Virgin Atlantic experience.” says Neha Lidder Ganju, Marketing Manager, Virgin Atlantic Airways, India.
The Upper Class Suite offers a comfortable reclining leather seat for take-off and converts into a full-flat bed with a proper mattress for sleeping at the touch of a button. This is all in addition to the existing features of Virgin Atlantic's Upper Class. The Clubhouse at Heathrow airport welcomes Upper Class passengers and Flying Club Gold members with its stylish features and interiors, and service designed like a private members’ club. At the heart of the Clubhouse, is the spirited bar area, where, the ultimate elixir is that of sipping a champagne cocktail at the 14 metre long cocktail bar. Created by Ogilvy, New Delhi, the campaign targets the airline's primary markets of Delhi and Mumbai, with a unique mix of outdoor, newspapers and magazines.
For further information please contact: Sushmita Bandopadhyay Good Relations (India) Pvt. Ltd. 9818267532// 41645480 sushmita@gri.co.in
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