Amway India Enterprises, India’s largest Direct Selling FMCG company, has announced the appointment of Hanmer & Partners, one of India’s leading public relations consultancies to partner the company in its national communication objectives. Hanmer & Partners will work closely in creating a national image campaign and will service the account in all major networks spread across the length and breadth of the country.
Commenting on the appointment of Hanmer & Partners, Mr William S. Pinckney, MD and CEO, Amway, said, “We are pleased to have Hanmer & Partners as our communication partners because their understanding of the strategic and tactical requirements that Amway India has, fits our media and customer outreach programmes which contributes to the growth of the organization. We look forward to a long term and mutually beneficial relationship.”
Mr. Sunil Gautam, Group Managing Director, Hanmer & Partners, said, “It’s a privilege to add Amway India to our client portfolio. The Amway management has tremendous expectations from us and we are confident of meeting them and adding value to their communication initiatives.”
Over the past three months, Hanmer & Partners Delhi Office has also acquired the public relations mandates of Anahita Estate (Mauritius), Apollo International, SRF Ltd., Somfy, Brushman India, KLG Systel, Khushii – India on Canvas II, Jaipur Virasat Festival and Pearl Academy of Fashion.
About Amway India
Amway India is a wholly owned subsidiary of US $ 6.3 billion Amway Corporation, Ada, Michigan, USA. Established in 1995, Amway India commenced commercial operations in May 1998 and has emerged as the largest Direct Selling FMCG Company. In eight years of commercial operation, Amway India has established a nation-wide presence with over 100 offices. At present, Amway India offers over 80 products in Personal care, Home Care, Nutrition & Wellness and Cosmetics categories. As a responsible corporate citizen Amway India has established Amway Opportunity Foundation (AOF), a registered non-profit organization which has won several international and national accolades for outstanding contribution to the under privileged sections of the society.
About Hanmer & Partners
Hanmer & Partners is one of India’s top rated Communications firm. Founded in 1999, Hanmer & Partners offers a comprehensive suite of communication solutions including Strategic Counseling, Corporate Image Management, Media Relations, Crisis Communications, Financial Public Relations, Investor Relations, Brand Support, Events and Promotions, Interactive Solutions and Creative Services. The firm has 12 full service offices and another 27 exclusive representative offices spread across the country. Hanmer and Partners works across 30 plus industries, engaging nearly 140 multinational and Indian companies. Hanmer & Partners operates five strategic business units, including Hanmer Public Relations (a full service PR agency), Hanmer Events (a full service event management division), Hanmer Reach (India’s first Regional PR agency), Hanmer Interactive (online and digital solutions business), and Hanmer Advertising (a full service Advertising, Media & Creative Services division).
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