Ideazfirst Consulting, a Kolkata based brand and marketing consulting firm, bags the creative and direct marketing duties of Activor Biotech (P) Ltd, the Indian arm of Activor Corporation (USA). The total size of the business is estimated at around Rs. 30 lakhs.
Activor Corporation is one of the largest FMCG brand in US, specially known for their “peptide” based personal care products. The company has helped Emami Ltd to formulate their hugely successful men’s fairness cream brand “Fair And Handsome”. Activor Biotech (P) Ltd, the Indian partners of Activor Corporation has done a soft launch of their thirteen brands in the first phase, with their flagship store at City Centre Mall in Kolkata. However, the other brands would be launched after one year, after gauging the tastes and preferences of Indian consumers. Some of the products launched are B2-Actigen (Anti-Ageing and skin firming), Vrette Fairness program (Skin Lightening), Solar Escape (Sunscreen), Acne Cleanser Program, Hair care programme. All the products are premium in nature and are targeted at affluent consumers.
Please visit the following websites for more details about the companies: - Activor Corporation (USA): www.activorcorporation.net Activor Biotech (P) Ltd (India): www.activorindia.co.in Ideazfirst Consulting (India): www.ideazfirst.com
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