Rajshri Media (P) Limited is delighted to announce its association with well-known humorists, Shailesh Lodha and Navneet Hullad, for the creation and development of original humour content especially for telecom networks. The company is in the process of producing exclusive audio and video content, specifically catering to the 100 million plus telecom user base in India, which is growing at a rapid pace and is increasingly demanding entertainment ‘on the go’. The mobile phone is fast emerging as the preferred device for entertainment, communication and information for this consumer base.
Says Rajjat A. Barjatya, Managing Director, Rajshri Media, “Humor has always been a big attraction on the cinema and TV screens, in both films and TV shows. With mobile phones evolving into personal entertainment devices and with consumers increasingly consuming entertainment ‘on the move’, the age of ‘made for mobile’ content has arrived. After having studied user habits and consumption patterns on this new medium, we have begun creating a large bouquet of original entertainment content customized for the ‘smallest screen’ in people’s lives. Both Shailesh Lodha and Navneet Hullad are hugely talented artists and we are delighted to be associated with them in our endeavor to brighten up the moods of millions of telecom/mobile consumers in India.”
Rajshri Media has produced audio and video content with both the artists, which would be made available on wap and voice portals across all leading mobile networks. Short audio and video clips will be available for downloading and/or streaming as ring tones, ringback tones, video clips, audio clips and other innovative products.
About Shailesh Lodha Shailesh Lodha, a dynamite of wit & humour, started stage performances at an unbelievable age of 10. His satires & humorous works have delighted people throughout the world. His shows named 'An Evening with Shailesh Lodha' have won accolades in USA. From Chicago to Kolkata, from Houston to Hyderabad, from New York to New Delhi, he has charmed people with his sense of humour. Millions of people have enjoyed his wit, both on stage and on TV. His present role as an anchor–cum–hasya kavi on SAB TV’s popular “Wah Wah” is very well received and appreciated by his audience all over the country.
About Navneet Hullad A prominent face in the hasya kavi sammelan’s in India & abroad since 1995, Navneet Hullad is the son of famous Hindi poet Hullad Moradabadi. Other than engaging himself in humor, poetry & theatre, Navneet has gone a step further and acted in many television serials. Currently he plays a major character in the serial Sai Baba on Star Plus. To add to his credits, not only have his poems been published in well-known magazines but his flair for humor has also been proved in The Great Indian Laughter Challenge – II where he finished as the runner up in his episode.
About Rajshri Media (P) Limited Rajshri Media (P) Limited is the newly incubated digital entertainment and new media arm of the Rajshri group, one of India’s oldest, largest and most successful filmed entertainment houses. Rajshri Media is aggressively creating original entertainment content for distribution via the Internet and via telecom networks. The company plans to launch its own broadband video portal on the Internet and mobile content portal on telecom networks in the near future.
For Further Details, Please Contact: Sonia D’Souza Manager – Public Relations Rajshri Media (P) Limited Cell: 98195 02942
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