The hit series on the National Geographic Channel is back with more superhuman feats of modern engineering. With Megamarvels from the Hoover Dam to the Itaipu Dam to the Akaishi Kaiko Bridge, Season 2 of Megastructures further reveals the drama, human interest and breath taking technological innovation behind the world's most impressive structures.
Using the online medium to promote the programme, National geographic Channel has tied up with Media2win to create an interactive property – Megalinx. The game is based on a classic format. Jigsaw pieces fall from the top of the screen, one by one, and can be moved by the user to create the perfect picture. The pieces form a picture of one of the Megastructures featured on the show. There are 3 megastructures to complete over 3 levels. Each level gets more challenging. Players also have a chance to win a trip to Dubai – the home of another Megamarvel: Palm Islands - man-made islands so spectacular, they are visible from space.
The show is promoted through an online campaign on Yahoo, Sify & Indiatimes – with innovative units and rich media banners. A two week campaign timed with the series launch on the National Geographic Channel, the focus is on the core proposition: ‘Feel Small’ with innovations such as a large than usual mouse cursor on the Sify homepage and a shrunken Indiatimes homepage & more.
Rajesh Sheshadri, Vice President - Marketing, National Geographic Channel India said, “Staying true to our philosophy of making our viewers rethink about the world they live in, Megastructures Season 2, showcases engineering feats that have turned the impossible into possible. Keeping this in mind, we wanted a ‘Think again’ way to promote the series and MegaLinx has made it possible; it is unique, fun, informative and really addictive”.
Krishna Kumar, CEO, Media2win said, “This was an exciting brief to work on. We created an atmosphere to ensure that consumers get some interesting factoids while getting entertained. Megalinx gives you edutainment in a gaming format. Also the core idea of “Feel Small” has been captured by a couple of interesting innovations”.
Megastructures 2 premiered on the National Geographic Channel on Monday, July 31 and will continue all week nights at 10 pm till Friday, August 11.
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