Once again Incredible !ndia has proved that it is indeed a force to reckon with as a top-notch tourism destination. According to the 2006 Readers’ Travel Awards announced by Condé Nast Traveller UK (‘THE’ travel and tourism magazine in the United Kingdom, which every astute traveller swears by), India has been ranked 4th top travel destination, up from 5th position last year. On 4th September 2006, the winners of Condé Nast Traveller’s Annual Readers' Travel Awards 2006 were announced at a gala event held at The Ballroom, Claridges in London and will appear in the current issue.
Speaking on India’s success, Ms. Ambika Soni, Minister – Tourism & Culture, Ministry of Tourism, India, said, “India’s positioning and branding as the destination of choice for the discerning traveller is evident. We are focusing on infrastructure to create a unique experience for tourists visiting India. We are confident that in the coming years, India will emerge as the number 1 tourism destination in the world.”
India is in stellar company with the other winner countries like (1) Italy (2) New Zealand (3) Australia and (5) South Africa. India has been in the reckoning for the top-most position and has steadily moved up to 4th position this year from 10th position in 2003.
Britishers form a large part of the tourists that visit India every year and the respondents to this survey are some of the most sophisticated and avid travelers across the world. They are a part of the ever-increasing, discerning readers of the Condé Nast Traveller UK. The Condé Nast Traveller UK is the essential guide to inspirational travel and is exclusively represented by Mediascope Publicitas in India.
Says Marzban Patel, CMD, Mediascope Publicitas, “India enjoys tremendous top-of-mind recall as a preferred tourism destination thanks to the Incredible !ndia advertising campaign. The Ministry of Tourism, Government of India offers an excellent public-private-partnership marketing initiative, which too has helped in raising the visibility. Advertising works and this achievement is more proof of the same.”
Kate Slesinger, Publisher, Condé Nast Traveller UK, adds “I am truly impressed that, in just four years, India has climbed from 10th to 4th place in Condé Nast Traveller's 2006 Readers' Travel Awards Destinations ranking. Indeed, it is separated only by a hair's breadth from the Top Three. This first class performance is largely attributable to the hard work and enthusiasm, which India has put into marketing itself to the outside world, in general, and to Condé Nast Traveller readers in particular. It is also due to the fact that, as a leisure destination, India delivers what it promises : a diverse and fascinating culture, superb quality in its resorts and an unforgettable experience, which is never the same twice. No wonder
India is the word on every sophisticated traveller's lips. In my view, it has the potential to take the crown in the next few years. ”
About Condé Nast Traveller UK Readers' Travel Awards The Condé Nast Traveller Readers' Travel Awards, now in their ninth year, have earned a reputation for being the most prestigious in Britain, since they are based on the readers' nominations based on a list of criteria. Unlike other publications, Condé Nast Traveller does not provide a shortlist of potential winners.
The rankings in these Awards are an index of satisfaction with travel facilities and services, scored out of a maximum of 100. In the Readers' Travel Awards questionnaire, readers were asked to choose the best that the travel world has to offer - everything from hotels and spas to airlines and airports. The survey was done via a questionnaire that was part of the May issue of the magazine and simultaneously posted online at cntraveller.com for the same period. Readers were then asked to rate their choices according to various criteria, such as service and value for money. From these responses, the average mark on each criterion was calculated and used to provide the overall satisfaction percentage figure that is in the league tables and The World's Top 100.
In the May issue, readers were asked for nominations for the world's best hotels, spas, islands, airlines, cities, airports, countries, cruise lines and tour operators, and then asked to rate them according to a list of criteria. To discern their list of the best of the best, each nomination was ranked to produce the world's Top 100. The replies were collated and analysed by an independent market research company, Market Management. There were 23 categories for nominations with various criteria.
About Condé Nast Traveller UK Condé Nast Traveller is the definitive guide to the most important places around the globe for the affluent UK globetrotters. This leading publication features breathtaking locations, stunning photography and independent travel articles, all of which make Condé Nast Traveller the recognized authority in the field. It is the premier magazine for people with a passion for travel, adventure, culture and new ideas. The monthly magazine enjoys a circulation of 84,737 copies and is read by over 500,000 discerning, intelligent and high spending men and women. It is the winner of the British Society of Magazine Editors ‘Lifestyle Magazine of the Year’ (2000, 2001 and 2003) and has recently won the PPA Consumer Lifestyle Magazine of the Year 2005. It is recognised as a unique magazine and the UK’s only dedicated monthly travel glossy.
About Mediascope Publicitas Mediascope Publicitas is India's largest International Media Representation house, exclusively representing more than 300 titles in print, electronic, in-flight, online and ambient mediums across categories of News, Business & Finance, Travel, Leisure & Lifestyle, Information Technology and NRI specific. ‘Total Travel Media Solutions’ from Mediascope offers an array of leading multimedia Travel mediums - print, inflight, electronic, ambient and online.
For further information, please contact: Mr. Marzban Patel CMD Mediascope Publicitas Email : marzban.patel@media-scope.com Tel: 2204 8890
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