New Delhi: With the launch of the Chevrolet Indian Revolution last year, General Motors began making serious inroads in India’s vehicle market. It has introduced three new vehicles in three different segments in 2006, making Chevrolet the fastest-growing auto brand in India. In addition, it began construction of a second production facility that will more than double its manufacturing capacity by the end of next year.
For its efforts, GM India and its new products received several prestigious awards, including:
Car Manufacturer of the Year by Overdrive Car Manufacturer of the Year by NDTV Profit Car & Bike India’s 100 Most Valuable Brands - 2006 by 4Ps Brand & Marketing Marketing Team of the Year by CNB - AAA PR and Communications Team of the Year by CNB - AAA Car of the Year 2007 for the Chevrolet Aveo U-VA by BS Motoring Small Car of the Year for the Chevrolet Aveo U-VA by NDTV Profit Car & Bike Number 1 Car in Build and Ride Quality for the Chevrolet Optra by Overdrive Power Brand 2006 for GM India by 4Ps
“The Chevrolet Indian Revolution has received praise from industry experts and consumers alike. With last year’s roll out of the Chevrolet Aveo, Chevrolet SRV and Chevrolet Aveo U-VA, we have given car buyers a greater selection of products than ever before to meet their different needs,” said Mr. Ankush Arora, Vice President – Sales, Marketing & Aftersales for GM India.
“As a further demonstration of our commitment to India, we have invested in the expansion of our existing manufacturing facility in Halol and begun work on a greenfield plant in Talegaon, Maharashtra,” said Arora. “We also have become the first automaker in India to announce a three-year/100,000 km warranty, for all the existing car models including the Chevrolet Optra, Chevrolet Aveo and Chevrolet Aveo U-VA. We look forward to introducing even more exciting products and services to local consumers as the Chevrolet Indian Revolution rolls on.”
GM India is a wholly owned subsidiary of General Motors Corporation. In addition to the Chevrolet Aveo, Chevrolet SRV and Chevrolet Aveo U-VA, GM India also manufactures the Chevrolet Tavera and Chevrolet Optra at its facility in Halol, Gujarat.
For more information, please contact: Sandeep Raj Singh / Vishwajeet Ganpate, Hanmer & Partners, New Delhi Tel: 46524000-03/ 4652 4033
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