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Company release, April 27, 2004
Bangalore
Wrangler, the fashion denim brand presents denim offerings to serve the customer who doesn't want to sacrifice fashion at the altar of the muggy summer months. These are specially crafted jeans in super comfortable light weight fabrics in stylish, high-fashion summer washes for both men and women.
Along the lines of international trends, these Wrangler offerings are mildly and subtly distressed denims whose features have been highlighted by special wash processes and styling features. Denim by Wrangler this season is washed to many summery shades and the aged feel has been enhanced through a special wash process called localised tinting.
Keeping in mind the consumer###SQ###s special needs for summer - Wrangler has a range of washes from the lightest of light to dark indigo, light tints to dark tints and the all-year favourite black. Washed denims include jeans that are washed down to the shade of Palest Blue and then sprayed on in the front to give the garment a naturally aged look. The offering also includes jeans that are washed down to shades of Light Gray followed by a resin based treatment to give the jeans a crumpled and crinkled feel, giving you old, worn-out jeans without much effort. For consumers who have owned a pair of overdyed pair of jeans and faced difficulty in distressing them, Wrangler introduces Overdyed Distress jeans - achieved through localised spraying on the front and back.
Completing the ensemble is a range of summery tops for both men and women. For men, along with the normal all-year around favourite of basic denim shirts, there is a special range of stylised denim shirts. These shirts have been stylised through stitch detailing like the red-stitch detailing, wash effects like fraying, and cool summer finishes. Key deliveries are the crinkled black shirt with and without tinting, the lightweight denim shirt with reinforced shoulders and oil stains on pockets and the zippered denim shirt with the Wrangler logo on the pocket and the sweat patch on the inside of the collar.
For women, there is the eyelet shirt with the spray effect that gives the tie-n-dye appearance, the denim shirt with crinkled effect on the sides, the naturally dirty shirt with saddlestitch detailing and pearl buttons and the detailing on the collars and sleeves.
Prices for bottoms start at Rs 1195 and for tops at Rs 395. Available at all exclusive Wrangler stores, leading multi-brand outlets, shopping malls and departmental stores.
About Wrangler
The heritage of Wrangler goes back literally a hundred years to 1904 when its original manufacturers - the Blue Bell company was founded. Since then, Wrangler continues to inspire freedom, independence and self-reliance in its wearers. Not only was Wrangler the first modern day five pocket jeans to be endorsed and fit tested by real-life cowboy rodeos, it was also the first denim brand to introduce denim in broken twill- a weave that prevents the jeans legs from twisting, a common complaint of jeans wearers. A part of VF Corporation -the world###SQ###s largest apparel company, Wrangler was brought to India by Arvind Brands Ltd, and soon found a loyal consumer base in the Indian youth that swore by this unique fashion brand. One of the leading denim players in India today, Wrangler breaks out innovative styles, fits, silhouttes and washes that are at the cutting edge of international fashion. This high-fashion denim brand is available at exclusive brand outlets, multi brand outlets and leading shopping malls and departmental stores across India.
For further information please contact:
Bhuvana
Hanmer & Partners, Bangalore
Ph. No. 080-25252234
e-mail: bhuvana@hanmerpr.com
Vipul/Parul
Arvind Brands Ltd, Bangalore
Ph No. 080-25594384
e-mail: vipul@arvindbrands.com |
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