8th - 9th June, 2012 in Mumbai
From The Mobile Indian
Digital Campaign for UniverCell
Facebook has launched an application centre just a few days ahead of its IPO launch. Is there more to what meets the eye?
Chauhan family-owned Parle Products is re-entering the premium glucose biscuits category through the launch of the Parle-G Gold brand.
No doubt Satyamev Jayate has successfully created a brand of its own and therefore, from Khan's perspective, the show is a clear 'hot' success; but from a hardcore buyer and advertiser's perspective, the show has failed in efficient delivery.
The win is the result of a multi-agency pitch that saw the participation of JWT Mindset, Mudra, Bates, Rediffusion-Y&R, Orchard Advertising, Euro RSCG, Ogilvy and TBWA.
Anuraag Khandelwal and Satish deSa have been shifted to Meridian from Ogilvy. Both are promoted as executive creative directors.
The development comes a day after the announcement of Sanjay Thapar's appointment as chief executive officer for Bates India.
A home-grown, powerful Indian brand, Limca has traversed a long path and maintained its mark despite the dominance of colas. As it re-visits its original positioning of quenching thirst, a look at its journey.
First thoughts come from well-massaged instincts. How can they be wrong?
