8th - 9th June, 2012 in Mumbai
From The Mobile Indian
Digital Campaign for UniverCell
Metal Communications is the incumbent creative agency on this account.
A survey by Ipsos indicates that 31 per cent of Indian mobile phone users would give up sex rather than part with their mobile phones. afaqs! finds out the implications of such findings.
In its new TVC, Times of India attempts to conquer the readers of its final frontier with a film on the competitive spirit of the modern Malayalee.
The company, which provides internet security tools, plans to appoint a creative agency, a media planning and buying agency, and a full-service digital agency. The size of the business is Rs 12-15 crore.
The development comes a day after the announcement of Sanjay Thapar's appointment as chief executive officer for Bates India.
Thapar is an old hand at Ogilvy, where he has worked for 14 years.
A home-grown, powerful Indian brand, Limca has traversed a long path and maintained its mark despite the dominance of colas. As it re-visits its original positioning of quenching thirst, a look at its journey.
First thoughts come from well-massaged instincts. How can they be wrong?
