For an ad agency, how similar or different is the experience of working on a campaign for a political party from that of working on a regular brand campaign? This election season, afaqs! tries to answer this and other related questions.
Previously, Barua held the position of COO at the agency.
Previously, she was client servicing director at Interface Communications.
A look into the future of digital advertising, through six tenets.
And, how marketers and app developers can tap into the phenomenon.