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Points of View Is IRS back on track
After Indian Readership Survey (IRS) 2013 figures were re-released in August 2014, Media Research Users Council (MRUC), which brings out IRS, has released the IRS 2014 figures. We quizzed industry stakeholders to find out what the figures mean to them? However, a lot of publishers and planners were reluctant to speak about it. ... Read More