Park Avenue tries to get more men to try its beer shampoo, by overcoming what it calls a "practical barrier" to the process - women! In its second TVC, the brand shrewdly addresses the lady of the house, the one who controls the shopping cart.
Based in Mumbai, he joins as the ad sales head, West, for Kasthuri TV and Kasthuri News 24.
He was working as a senior creative director at McCann Mumbai.
The CEO of ZipDial writes about her meeting with the COO of Facebook.