Mishra will be responsible for business strategy, product innovation, audience engagement and monetisation for all digital, mobile, and social editions of Vogue, GQ, CN Traveller, and Architectural Digest.
The insights in the report come from Ericsson ConsumerLab's global research program, with a special focus this year on smartphone owners aged 15 to 69 - statistically representing the views of 85 million frequent internet users.
He joins the agency from Publicis Singapore.
He will continue to hold the position of president of Everest Brand Solutions.
De-coding Gen-Y, India's fast-growing buyer pool.
Some key takeaways from Quest, a recently held customer experience management summit.