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Im personally involved in each and every part of our marketing MK Anand Times Network

"I'm personally involved in each and every part of our marketing": MK Anand, Times Network

An interview with the MD and CEO of Times Network for whom channels are brands. ... Read more

Interviews

MK Anand

MK Anand, (MD and CEO, Times Network)

"I'm personally involved in each and every part of our marketing": MK Anand, Times Network

The broadcast arm of media conglomerate Bennett and Coleman, Times Network, which runs 11 English and one Hindi youth channel, started 2017 with several pain points to address. The network's market leader, Times Now, was without an editor after Arnab Goswami decided to move on. More challenging was the fact that the face of the channel was also setting up a channel of his own. The slowdown in revenue due to demonetisation and the implementation of the goods and service tax only added fuel to this fire. ... Read More