Sumeet Narang

Sumeet Narang, (Vice-president, Marketing (motorcycles), Bajaj Auto)

"Fancy advertising can't sell a two wheeler": Sumeet Narang, Bajaj Auto

Bajaj Auto has been in the news this year for its unusual new launch, Bajaj V, in February. By using a bit of metal from INS Vikrant, India's sole aircraft carrier involved in the 1971 war with Pakistan (and which was recently scrapped), Bajaj V has struck an emotional chord among buyers of two-wheelers. The new bike had sold 1.6 lakh units by September end this year and, with a new variant on its way, this looks like an emerging brand that has struck roots in the consumer's mind. ... Read More