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Ad-land rebels against stereotypes

Ad-land rebels against stereotypes

Of late, every other ad out there is centred on a progressive theme with a story-line that busts a stereotype. Here's our pick of the recent lot. ... Read more

Interviews

Sandeep Bhushan

Sandeep Bhushan, (Director, Facebook India and South Asia)

"It's designed to get advertisers to rethink their consumers' journey", Sandeep Bhushan, Facebook, on new study with KPMG

Today, consumers demand the utmost convenience while transacting and could abandon their purchase journeys at the slightest discomfort. This consumer drop-off from the purchase journey is referred to as 'Friction'. Facebook announced the release of its 'Zero Friction Future' report, put together by KPMG, which aims to define, understand and solve friction in purchase journeys to unlock new avenues for business growth. ... Read More

afaqs! Reporter

Launched in 2005 as a print magazine that would capture the essence of news in advertising, media and marketing every fortnight, afaqs! Reporter was born as The Brand Reporter. It was later renamed to reflect the rebranding from agencyfaqs! to afaqs! in 2008. Subscribe Now