He was working as a senior creative director at McCann Mumbai.
Previously, the marcom business comprised three separate verticals namely creative, media and other services.
Digitally Inspired Media
For Chennai Super Kings, agency's social media strategy was to release humorous, original and fun content in line with the events around the IPL 2014 season, to create a buzz among the online community. All of agency's posts were illustrated, designed and developed with the ultimate objective of entertaining fans and engaging them in conversations about CSK. Over a period of 40 days, it released 11 posts, receiving an unprecedented response. .
To design a campaign to promote Krrish 3, a sequel to the biggest superhero franchise in India Ц Koi Mil Gaya and Krrish, across the digital platform in the most effective manner by attaining the highest reach any Bollywood movie has ever achieved, with high level of customer engagement and interaction in the most entertaining manner..