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What makes now the right time for Ubers first TV outing

What makes now the right time for Uber's first TV outing?

That's one of the questions we asked the brand's recently appointed marketing head Sanjay Gupta. We took a close look at the campaign created by Taproot Dentsu. ... Read more

Interviews

Punit Misra

Punit Misra, (CEO, domestic broadcast business, Zee Entertainment Enterprises)

"We need to break the tyranny of sameness": Punit Misra, ZEEL

Last summer, ZEEL (Zee Entertainment Enterprises) changed its organisational structure. Five verticals were formed: domestic broadcast, international business, live events, films and digital. The Subhash Chandra led media giant announced that each vertical will have a head, who will report to Punit Goenka, managing director and chief executive officer, ZEEL. ... Read More

afaqs! Reporter

Launched in 2005 as a print magazine that would capture the essence of news in advertising, media and marketing every fortnight, afaqs! Reporter was born as The Brand Reporter. It was later renamed to reflect the rebranding from agencyfaqs! to afaqs! in 2008. Subscribe Now