afaqs!
Is the iPhone now a fading star for Apple?

11 Ways

To Optimize Linkedin for Business

Articles

Latest

Will Patanjalis Bhajan Reality Show Bhajan Ratna Cut It

Will Patanjali's Bhajan Reality Show 'Bhajan Ratna' Cut It?

The show will be broadcast on Aastha Channel soon. ... Read more

Interviews

Chandrasekar Radhakrishnan

Chandrasekar Radhakrishnan, (Head of communications and eCommerce, Nestlé India)

"We are not running an entertainment business": Chandrasekar Radhakrishnan, Nestlé

When it comes to marketing, every multi-national corporate has its own mantra. And typically, it's a textbook-ish one-liner that doesn't exactly make a journalist grab her pen and jot it down. At Nestlé, they call it 'Brand building the Nestlé way'.


But during the course of an hour-long interview at his Gurgaon office, Chandrasekar Radhakrishnan, head of communications and eCommerce, Nestlé India, brought this seemingly bland line to life by explaining what it means to market products the Nestlé way. ... Read More

afaqs! Reporter

Launched in 2005 as a print magazine that would capture the essence of news in advertising, media and marketing every fortnight, afaqs! Reporter was born as The Brand Reporter. It was later renamed to reflect the rebranding from agencyfaqs! to afaqs! in 2008. Subscribe Now