Amul's latest campaign - Na One is Allowed
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Aishwarya Rai at Cannes Film Festival 2012
As social media increasingly becomes a vital part of a brand's communication mix, let the Facebooks and Twitters of the world be; Pinterest is steadily moving up the popularity charts among users. But the big question remains the same - how can brands use it.
Caught amidst a bevy of controversies in the past few days, is brand IPL on a back foot or will the controversies actually help the brand score in its final leg?
The move could lead to an increase in the production costs; industry experts are also of the view that the Indian broadcasting ecosystem is still not ready for the development. Indian broadcasters are still heavily dependent on advertising revenues as enough income from subscription is still a distant dream.
Ogilvy's Kent Wertime talks to afaqs! on how perception towards the digital media needs to evolve.
Banerjee, executive creative director and creative head of the Delhi office, will take over the additional responsibilities on June 1.
Prior to this, Roy was with Phoenix Ogilvy, Sri Lanka, where he set up and headed the strategic planning cell and also led account management.
Movies are the biggest religion in India after cricket and cut homogeneously across the consuming class. How is this relevant for the brand manager?
A home-grown, powerful Indian brand, Limca has traversed a long path and maintained its mark despite the dominance of colas. As it re-visits its original positioning of quenching thirst, a look at its journey.
