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From The Mobile Indian
Latest TVC of Bharti AXA Life Insurance - 'Bache ka Mooh'
The business will be managed by the agency's Mumbai office.
In its latest product-led, tactical ad campaign, Tata Sky furthers its position as a 'service brand'.
The real-estate arm of Jaiprakash Associates plans to appoint a creative agency for its yet-to-be launched residential project in Noida. The multi-agency pitch is currently underway in Delhi.
Cinema TV will telecast movies from the '70s and '80s, and newer movies during prime time. The channel claims to have the telecast rights of 800-900 movies.
Banerjee, executive creative director and creative head of the Delhi office, will take over the additional responsibilities on June 1.
Prior to this, Roy was with Phoenix Ogilvy, Sri Lanka, where he set up and headed the strategic planning cell and also led account management.
Movies are the biggest religion in India after cricket and cut homogeneously across the consuming class. How is this relevant for the brand manager?
A home-grown, powerful Indian brand, Limca has traversed a long path and maintained its mark despite the dominance of colas. As it re-visits its original positioning of quenching thirst, a look at its journey.
