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From The Mobile Indian
Aditi Technologies on Social Media
Online news portal Firstpost.com takes a pot-shot at regular print newspapers to make readers rethink their view of 'news-as-it-happens'.
In April, the e-commerce portal got Lowe Lintas & Partners on board to manage its creative duties. Yepme plans to spend Rs 30-35 crore annually on media.
'Nano Drive with MTV' is a reality show that captures the journey of four teams on a road trip on social media platforms such as Facebook, Twitter and YouTube.
About 30-40 per cent of the budget will be spent on television, while about 20 per cent will be spent on print media campaigns. OOH, digital and radio make the rest of the media mix.
Banerjee, executive creative director and creative head of the Delhi office, will take over the additional responsibilities on June 1.
Prior to this, Roy was with Phoenix Ogilvy, Sri Lanka, where he set up and headed the strategic planning cell and also led account management.
Movies are the biggest religion in India after cricket and cut homogeneously across the consuming class. How is this relevant for the brand manager?
A home-grown, powerful Indian brand, Limca has traversed a long path and maintained its mark despite the dominance of colas. As it re-visits its original positioning of quenching thirst, a look at its journey.
