Soon after Narendra Modi's victory, we spoke to McCann's Prasoon Joshi and Ogilvy's Piyush Pandey about their experience working on BJP's ad campaigns.
Airtel takes a romantic route in its latest campaign to push its unlimited internet and night calling category and narrates the tale of a soon-to-be-married young couple.
Condom brand Durex has released a digital film titled 'Do The Rex', that has begun catching people's fancy on social media. The film is a bold, rap sequence featuring Bollywood A-lister Ranveer Singh. A look at the effort.
The video is scheduled to be launched on June 21st when 150 lounges across key markets will play the song on June 20 midnight to welcome World Music Day.
He returns to advertising after his last stint at Basecamp India as creative head.
He was CEO of Percept One for the past few months, before which he was CEO of TBWA India Group.
The head of digital business at Multi Screen Media lists down the key factors driving the growth of mobile marketing in India.
The managing director of Facebook India pens her thoughts on why India will be the primary region of growth in 2015.
