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LAST 30 DAYS NEWS

This brand paints a portrait of India with tea leaves

Black Swan Life crafts a 3-minute-long film for Society Tea called 'For the Tea Society called India'. Read more

Co-marketing media spends for Hindi films have reached approximately Rs 100 crore annually ESP Report

Co-marketing media spends for Hindi films have reached approximately Rs 100 crore annually: ESP Report

Marketing

afaqs! news bureau | December 14, 2017

A look at GroupM's recently launched entertainment and marketing report 'Showbiz, the Indian Superpower' by ESP Properties. Read more

Gerard Jayaranjan joins Social Kinnect as National Creative Director

Gerard Jayaranjan joins Social Kinnect as National Creative Director

Digital

afaqs! news bureau | December 14, 2017

Jayaranjan comes with over 16 years of experience across traditional and digital agencies. Read more

FoxyMoron bags digital mandate of Blackberrys

FoxyMoron bags digital mandate of Blackberrys

Digital

afaqs! news bureau | December 14, 2017

The account will be managed from the agency's North office. Read more

MIB moves condom ads to zombie time an analysis

MIB moves condom ads to zombie time; an analysis

Advertising

Ashwini Gangal and Suraj Ramnath | December 13, 2017

Will condom marketers move spends away from TV? Where will they go? Read more

Marketing in the era of deceptive engagement

Marketing in the era of 'deceptive' engagement

Marketing

Karan Kumar | December 13, 2017

Has 'bot wrath' and artificial Intelligence cast a permanent shadow on all social media campaigns, starting with Twitter? Read more

Cannes to honour Piyush and Prasoon Pandey with Lifetime Achievement Award

Cannes to honour Piyush and Prasoon Pandey with Lifetime Achievement Award

Advertising

afaqs! news bureau | December 13, 2017

Piyush and Prasoon Pandey will be the first Asians to receive this award. Read more

Tasteless Five ads that let down the brands they were advertising

Tasteless: Five ads that let down the brands they were advertising

Advertising

afaqs! news bureau | December 13, 2017

It is never a good idea to exploit people's pain for an ad. Dove, Uber, Pepsi and two other brands did exactly that and paid for it. Read more

afaqs Creative Showcase The most popular UberEats dish was Samosa Chole

afaqs! Creative Showcase: The most popular UberEats dish was Samosa Chole

Advertising

afaqs! news bureau | December 13, 2017

R/GA Singapore has created a year-end campaign for the brand. Take a look at some India-specific stats for 2017. Read more

Im personally involved in each and every part of our marketing MK Anand Times Network

"I'm personally involved in each and every part of our marketing": MK Anand, Times Network

Media

Anirban Roy Choudhury | December 12, 2017

An interview with the MD and CEO of Times Network for whom channels are brands. Read more

YouTube Ads Leaderboard Ads that India watched loved and shared in 2017

YouTube Ads Leaderboard: Ads that India watched, loved and shared in 2017

Digital

afaqs! news bureau | December 12, 2017

The top three spots together topped 200 million views. Read more

CogMat wins digital mandate for two Lohiya Group brands

CogMat wins digital mandate for two Lohiya Group brands

Digital

afaqs! news bureau | December 12, 2017

The accounts the agency has won are Gold Drop and Sooprlife, premium quality cooking oil brands. Read more

Nakul Chopra is new BARC Chairman

Nakul Chopra is new BARC Chairman

Media

afaqs! news bureau | December 12, 2017

He replaces Sudhanshu Vats, Group CEO, Viacom18. Read more