LAST 30 DAYS NEWS

Design brief was - catch attention at cluttered point of sale Jagrut Kotecha PepsiCo on Kurkure re-packaging

As Kurkure goes to market - nationwide - with its newly re-designed packs for 40 variants, including a recently launched ragi-based offering Kurkure Multigrain, we speak to the brand and design teams about the effort. Read more

Is LinkedIn becoming the new Facebook

Is LinkedIn becoming the new Facebook?

Advertising

Sankalp Dikshit | April 20, 2018

The professional networking site recently launched a mass media campaign. We analyse LinkedIn the product - and LinkedIn the advertiser. Read more

We are aiming to double our distribution in smaller towns Vineet Sharma Tropicana

"We are aiming to double our distribution in smaller towns": Vineet Sharma, Tropicana

Advertising

Sunit Roy | April 20, 2018

We spoke to Vineet Sharma - brand manager, Tropicana, about the brand's new 'My Health My Way' campaign featuring Katrina Kaif. Read more

Email Marketing Kickoff for 2018

Email Marketing Kickoff for 2018

Digital

afaqs! news bureau | April 20, 2018

Start your program off right in the New Year. Read more

Firstpost onboards Anurag Iyer as head revenue and strategy

Firstpost onboards Anurag Iyer as head, revenue and strategy

Digital

afaqs! news bureau | April 20, 2018

Iyer's responsibilities at Firstpost include managing the revenue and brand solution strategy of all brands. Read more

Blackberrys unveils new brand vision and identity

Blackberrys unveils new brand vision and identity

Marketing

afaqs! news bureau | April 20, 2018

The brand embarks on a new journey with a new tagline - 'Keep Rising'. Read more

Unilever Disney and Pernod pledge to go beyond General Data Protection Regulation

Unilever, Disney and Pernod pledge to go beyond General Data Protection Regulation

Digital

afaqs! news bureau | April 20, 2018

The World Federation of Advertisers (WFA) has called on marketers to actively reduce the amount of data they use and take greater control of their media supply chain. Read more

BC Web Wise bags three new accounts

BC Web Wise bags three new accounts

Digital

afaqs! news bureau | April 20, 2018

The digital marketing agency is set to handle the account for Kangaroo Kids Education, Astral Pipes, and International Travel House. Read more

VICE Media launches in India

VICE Media launches in India

Media

afaqs! news bureau | April 20, 2018

The launch comes through a partnership with Times of India Group. Read more

Exposure Media Marketing appoints Aindrila Mitra

Exposure Media Marketing appoints Aindrila Mitra

Media

afaqs! news bureau | April 20, 2018

Mitra joins as editor of the company's luxury travel title: Travel+Leisure India and South Asia. Read more

I believe in simple clear creative briefs Madhu S Dutta Raymond

"I believe in simple, clear creative briefs": Madhu S Dutta, Raymond

Advertising

Ashwini Gangal | April 19, 2018

Raymond's advertising has become markedly fashionable of late - and people are beginning to wonder where 'The Complete Man' has disappeared. We spoke to the brand's marketing head, who clarified that 'The Complete Man' philosophy is here to stay. Read more

Vivek Saxena joins TVF as North head brand partnerships

Vivek Saxena joins TVF as North head, brand partnerships

Media

afaqs! news bureau | April 19, 2018

Saxena will be responsible for identifying and building new revenue streams, along with fostering deeper brand relationships. Read more

How to subscribe to a car

How to subscribe to a car

Advertising

afaqs! news bureau | April 19, 2018

Volvo has something new coming out of the garage. Care by Volvo allows one to subscribe to - not own - a car. Read more

Punit Goenka honoured at AIMA Managing India Awards 2018

Punit Goenka honoured at AIMA Managing India Awards 2018

Marketing

afaqs! news bureau | April 19, 2018

Goenka was conferred with the 'Outstanding Contribution to Media' Award. Read more