LAST 30 DAYS NEWS

Durex cashes on its youth-centric image launches Durex Jeans

Durex, the popular condom brand, enters into apparel category, set to launch Durex Jeans. Read more

Learning from Don Drapers Heinz ads

Learning from Don Draper's Heinz ads...

Advertising

Chaitanya Chunduri | March 22, 2017

Think 'contextual codes', not 'category codes', says the author. Read more

Why Raj Nayak feels subscription is the only way forward for online video platforms

Why Raj Nayak feels subscription is the only way forward for online video platforms

Digital

Anirban Roy Choudhury | March 22, 2017

On the sidelines of FICCI-Frames 2017 we spoke to Raj Nayak, CEO, Colors about the future of online video in this market. Read more

GenY Medium wins digital duties for Apollo Health  Lifestyle

GenY Medium wins digital duties for Apollo Health & Lifestyle

Digital

afaqs! news bureau | March 22, 2017

As part of this mandate, the agency will handle the digital advertising, performance marketing, social media & listening and reputation management for the company and their healthcare models. Read more

Famous Innovations wins creative mandate for Dr Agarwals Eye Hospital

Famous Innovations wins creative mandate for Dr. Agarwal's Eye Hospital

Advertising

afaqs! news bureau | March 22, 2017

The mandate includes complete brand strategy and communication. Read more

Ankit Khanna is now COO FreeCharge

Ankit Khanna is now COO, FreeCharge

Digital

afaqs! news bureau | March 22, 2017

He was earlier chief product officer with the company. Read more

Paris-based agency BETC agency sent a house to the sea for an ad

Paris-based agency BETC agency sent a house to the sea for an ad

Advertising

afaqs! news bureau | March 22, 2017

The ad for French home improvement company Leroy Merlin, is a metaphor for a DIY journey. Read more

Viacom18 appoints Rahul Chakravarti as Business Head Colors Bangla and Colors Odia

Viacom18 appoints Rahul Chakravarti as Business Head, Colors Bangla and Colors Odia

Media

afaqs! news bureau | March 22, 2017

Chakravarti will report to Ravish Kumar, senior executive vice president - Colors Kannada, Super, Bangla and Odia, Viacom18. Read more

Meet MapmyIndia the Desi Google Map

Meet MapmyIndia, the 'Desi Google Map'

Advertising

Ashee Sharma | March 21, 2017

We spoke to Rohan Verma, executive director and chief technology officer, MapmyIndia, about the brand's recent TV outing and more. Read more

Madhukar Kamath calls it quits at DDB Mudra Group

Madhukar Kamath calls it quits at DDB Mudra Group

Advertising

afaqs! news bureau | March 21, 2017

Vineet Gupta and Aditya Kanthy will take over as Group CEO and Group Managing Director respectively. Read more

A call to passionate aspirants of the media world A course that provides placement assistance

A call to passionate aspirants of the media world. A course that provides placement assistance.

Marketing

News Bureau, Marketing Interactive | March 21, 2017

The Times of India Group in academic collaboration with one of India's top 10 B-Schools, S.P. Jain Institute of Management and Research (SPJIMR), to bring forth a Certificate program that will help working professionals grow in their career path. Read more

Monk Media Network wins digital duties for LIVitup and HERBOfit

Monk Media Network wins digital duties for LIVitup! and HERBOfit

Digital

afaqs! news bureau | March 21, 2017

The agency will be handling the entire digital marketing strategy, social media presence, media buying and production. Read more

Jason Kothari is now CEO FreeCharge

Jason Kothari is now CEO, FreeCharge

Digital

afaqs! news bureau | March 21, 2017

Kothari retains key leadership role at Snapdeal as chief strategy and investment officer. Read more

TV ad revenue to grow by Rs 394 billion by 2021 FICCI -KPMG Report 2017

TV ad revenue to grow by Rs 394 billion by 2021: FICCI -KPMG Report 2017

Media

afaqs! news bureau | March 21, 2017

Digital advertising to grow at a CAGR of 31 per cent to reach Rs 294.5 billion by 2021, contributing 27.3 per cent to the total advertising revenues. Read more

BBC Media Action bats for expectant mothers in a new campaign

BBC Media Action bats for expectant mothers in a new campaign

Media

afaqs! news bureau | March 21, 2017

It is being implemented across eight districts in Bihar. Read more