LAST 30 DAYS NEWS

When social media flak dictates media plans

When social media flak dictates media plans...

Digital

Abid Hussain Barlaskar | June 22, 2018

Yesterday, Myntra's football-themed poster was removed from FB after it angered netizens. In the digital age, public opinion moulds media planning as much as brand strategy. Read more

Gold Lion for FCB Indias Sindoor Khela

Gold Lion for FCB India's Sindoor Khela

Advertising

afaqs! news bureau | June 22, 2018

TBWA and Cheil also won Lions last night. Read more

ASCI Update Complaints against 191 out of 269 ads upheld in March 2018

ASCI Update: Complaints against 191 out of 269 ads upheld in March 2018

Advertising

afaqs! news bureau | June 22, 2018

Out of the total 191 advertisements against which complaints were upheld, 114 belonged to the healthcare sector, 24 to the education sector, 35 to the food and beverages category, seven to personal care, and 11 from the 'others' category. Read more

Indian ad market to grow by 125 per cent in 2018 Magna Global

Indian ad market to grow by +12.5 per cent in 2018: Magna Global

Advertising

afaqs! news bureau | June 22, 2018

According to the report, India advertising sales reached INR 600 billion in 2017 ($9.3bn) and will grow to INR 680 billion this year ($10.4bn). Read more

ITCs Raisa Chakravarty and Anupama Sharma win Silver Lion at Cannes 2018

ITC's Raisa Chakravarty and Anupama Sharma win Silver Lion at Cannes 2018

Advertising

afaqs! news bureau | June 22, 2018

Chakravarty and Sharma, are from ITC's personal care product business team. Read more

Nivedita Oak elevated to DGM - Times Television Network - Influence

Nivedita Oak elevated to DGM - Times Television Network - Influence

Media

afaqs! news bureau | June 22, 2018

Previously, Oak was regional head for Zoom, FCT and branded content. Read more

When ads became fitness videos

When ads became fitness videos...

Advertising

Deepashree Banerjee | June 21, 2018

Of late, there has been a flood of fitness-related imagery in Indian ads - sportswear and others. How does one stand out amidst similar looking visuals? Read more

McCann FCB India Ogilvy win Lions

McCann, FCB India, Ogilvy win Lions

Advertising

afaqs! news bureau | June 21, 2018

McCann wins Gold and Silver Lions; FCB India wins Bronze Lion; Ogilvy wins Silver and Bronze Lions. Read more

Gozoop retains digital mandate for Mahindra Lifespaces

Gozoop retains digital mandate for Mahindra Lifespaces

Digital

afaqs! news bureau | June 21, 2018

As a part of the mandate, the agency would be handling the brand's social media management, social media - media spends and online reputation management. Read more

Adobe Digital Insights - State Of Digital Advertising 2018

Adobe Digital Insights - State Of Digital Advertising 2018

Digital

afaqs! news bureau | June 21, 2018

A comprehensive analysis of 183 billion website visits, 12 billion video views, 150 billion emails, and 1,000 consumers says that most marketers think their ads are relevant. Read more

Formula1com launches new OTT platform F1 TV

Formula1.com launches new OTT platform F1 TV

Digital

afaqs! news bureau | June 21, 2018

The platform has been launched with two subscription models, F1 TV Pro and F1 TV Access. Read more