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LAST 30 DAYS NEWS

Nineteen websites are winners at first Digipub Awards for online publishers

The Awards seek to reward inspiring initiatives by websites in English and Indian languages. Read more

Obituary Publicis Beehives Sanjit Shastri passes away

Obituary: Publicis Beehive's Sanjit Shastri passes away

Media

afaqs! news bureau | September 22, 2017

Shastri was chief executive officer, Publicis Beehive. He is survived by his wife and daughter. Read more

WeChat opens up to US advertisers Will Americans bite

WeChat opens up to US advertisers. Will Americans bite?

Advertising

afaqs! news bureau | September 22, 2017

The Chinese behemoth with 963 million users opens itself to US advertisers hoping that it will be 'understood' more. Read more

Doms appoints Famous Innovations as creative agency

Doms appoints Famous Innovations as creative agency

Advertising

afaqs! news bureau | September 22, 2017

The account was won after a multi-agency pitch. Read more

Levis launches IShapeMyWorld Season 2

Levi's launches #IShapeMyWorld Season 2

Advertising

Sunit Roy | September 21, 2017

The campaign features Shakti Mohan, Bani J and Ileana D'cruz. Read more

Tomorrow Creative Lab bags creative mandate of Ashiana Housing

Tomorrow Creative Lab bags creative mandate of Ashiana Housing

Advertising

afaqs! news bureau | September 21, 2017

As part of the mandate, the agency will deliver brand solutions across film, print, radio, outdoor, and activation. Read more

Kangana is disruptive and had to fight challenges just like us says Reeboks Silvia Tallon

'Kangana is disruptive and had to fight challenges, just like us' says Reebok's Silvia Tallon

Advertising

Shweta Mulki | September 21, 2017

Tallon, who is in charge of the brand in India, talks about its fight to reclaim its past glory. Read more

Lenskart appoints Starcom as media agency

Lenskart appoints Starcom as media agency

Media

afaqs! news bureau | September 21, 2017

Maxus was the incumbent agency on the account. Read more

ASUS India appoints The Womb as creative agency

ASUS India appoints The Womb as creative agency

Advertising

afaqs! news bureau | September 21, 2017

The agency is tasked with the communications mandate for brand's smartphones and laptops business in India. Read more

Rahul Sengupta joins Dentsu India as Chief Creative Officer

Rahul Sengupta joins Dentsu India as Chief Creative Officer

Advertising

afaqs! news bureau | September 21, 2017

Previously, Sengupta worked with TBWA as national creative director, following which, he set up Nineteen Films in 2013. Read more

How brands are taking back control of media

How brands are taking back control of media

Marketing

afaqs! news bureau | September 21, 2017

Brands like Pernod Ricard, O2 and B&Q are taking steps to ensure they have a better understanding of where their spend is going. Read more

GEC Watch Sonys KBC is the most watched show in Urban market

GEC Watch: Sony's KBC is the most watched show in Urban market

Media

afaqs! news bureau | September 21, 2017

Zee Anmol was the most watched channel in U+R and Rural markets. Read more

Oriflame appoints Naveen Anand as Senior Director Regional Marketing South Asia

Oriflame appoints Naveen Anand as Senior Director Regional Marketing South Asia

Marketing

afaqs! news bureau | September 21, 2017

In his new role, Anand will spearhead the operations in India, Sri Lanka and Pakistan and will be responsible for accelerating growth and enhancing the brand equity for the Oriflame business. Read more

Its important for us to draw a clear line back to ROI Rajeev Raja BrandMusiq on sonic branding

"It's important for us to draw a clear line back to ROI": Rajeev Raja, BrandMusiq, on sonic branding

Advertising

Ashwini Gangal | September 20, 2017

Ranjan Kapur and Subhash Kamath are now part of the advisory board of BrandMusiq, a sonic branding outfit. We interviewed Rajeev Raja, co-founder of the firm. Read more

Digital will account for 30 of ad spends by 2020 Shripad Kulkarni

"Digital will account for 30% of ad spends by 2020" Shripad Kulkarni

Digital

afaqs! news bureau | September 20, 2017

Few days ahead of AAAI's workshop, we caught up with Shripad Kulkarni, managing director, Vizeum India, on media strategy in the digital age. Read more