LAST 30 DAYS NEWS

Googles Chaitanya Chunduri on Ikea Volkswagen ads

A look at a few ads he classifies as copy writing gems. Read more

We need to break the tyranny of sameness Punit Misra ZEEL

"We need to break the tyranny of sameness": Punit Misra, ZEEL

Media

Anirban Roy Choudhury | July 25, 2017

From selling one kind of soap to selling a totally different kind, Punit Misra, CEO, domestic broadcast business, Zee Entertainment Enterprises, has come a long way. An interview. Read more

DDB MudraMax brings wall to life using interactive tech

DDB MudraMax brings wall to life using interactive tech

Marketing

afaqs! news bureau | July 25, 2017

The innovation was done for Forevermark Diamonds at an event in Kolkata earlier this month. Read more

Watch a movie while Disney watches you

Watch a movie while Disney watches you

Media

afaqs! news bureau | July 25, 2017

Camera-based AI might help the world find its bliss point,. Read more

This video features a cross-dressing cricketer a dancing acid attack survivor and a bike-riding teacher

This video features a cross-dressing cricketer, a dancing acid attack survivor and a bike-riding teacher

Advertising

afaqs! news bureau | July 25, 2017

Kraftly, an e-comm platform for artisans and homepreneurs, has released a video titled #DiscoverYourself. Read more

It becomes important to leverage our parent brand to take on the likes of Pulse Krishna Rao Parle Products

"It becomes important to leverage our parent brand to take on the likes of Pulse": Krishna Rao, Parle Products

Marketing

Sunit Roy | July 24, 2017

Krishna Rao, category head, Parle Products, is talking about his recent ad - part of a three-film campaign - that reminds the viewer that brands like Kaccha Mango Bite, among others, belong to Parle. Read more

Mathrubhumi appoints Vizeum as media agency

Mathrubhumi appoints Vizeum as media agency

Media

afaqs! news bureau | July 24, 2017

Maxus was the incumbent agency on the account. Read more

COLORS extends weekend primetime slot with mythological dramabrMahakaali Anth Hi Aarambh Hai

COLORS extends weekend primetime slot with mythological drama
Mahakaali: Anth Hi Aarambh Hai

Media

Isha Dara | July 24, 2017

The magnum opus uncovers Parvati's epic transformation into Indian mythology's primordial Goddess. Read more

IPG Mediabrands unveils MAGNA

IPG Mediabrands unveils MAGNA

Media

afaqs! news bureau | July 24, 2017

MAGNA is the centralised IPG Mediabrands resource that will develop strategies for agency teams and clients. Read more

A quick Khali throwback as Publicis-Ambuja marriage ends

A quick Khali throwback as Publicis-Ambuja marriage ends

Advertising

afaqs! news bureau | July 24, 2017

And a look at what Nakul Chopra's first reaction to the ad was. Read more

Marketers are looking for more fearless girls - of their own

Marketers are looking for more fearless girls - of their own

Advertising

afaqs! news bureau | July 24, 2017

Regulators in the UK are calling for a tougher line on ads that feature "stereotypical gender roles." What does it mean to advertisers? Read more

Former Saatchi  Saatchi chairman V Shantakumar joins Pitchfork Partners

Former Saatchi & Saatchi chairman V Shantakumar joins Pitchfork Partners

Advertising

afaqs! news bureau | July 24, 2017

He has joined the company as a senior strategist and board member. Read more

Sandeep Amar quits The Indian Express Digital

Sandeep Amar quits The Indian Express Digital

Digital

afaqs! news bureau | July 24, 2017

Amar joined the firm in June last year. Read more