afaqs!
Join us on Facebook

Get latest news on advertising, media and marketing

Job Switch

Post your resume here

LAST 30 DAYS NEWS

Gaurav Chutki Gera and Mallika Dua on cracking virality

Why is virality elusive? How does one catch it? Digital Expert Nimesh Shah quizzed online video artistes Mallika Dua and Gaurav Gera about this at vdonxt asia 2017 last week. Read more

Will Patanjalis Bhajan Reality Show Bhajan Ratna Cut It

Will Patanjali's Bhajan Reality Show 'Bhajan Ratna' Cut It?

Media

Ashee Sharma | January 20, 2017

The show will be broadcast on Aastha Channel soon. Read more

We wish to bust the myth that Ford cars are expensive to maintain Rahul Gautam VP Marketing Ford India

"We wish to bust the myth that Ford cars are expensive to maintain": Rahul Gautam, VP Marketing, Ford India

Advertising

Sunit Roy | January 20, 2017

Ford will spend close to Rs 25 crore on the launch phase of this campaign, learns afaqs!. Read more

ABP News unveils its new logo

ABP News unveils its new logo

Media

afaqs! news bureau | January 20, 2017

The logo, which had a combination of blue and white colours has now changed to red and yellow. Read more

Online Video Content Create or Curate

Online Video Content: Create or Curate?

Digital

Shweta Mulki | January 20, 2017

At a vdonxt asia 2017 session, ContentAsia's Janine Stein posed this question to Sony Liv's Uday Sodhi, Web Talkies' Virendra Shahaney, One Digital's Gurpreet Singh and OML's Ajay Nair. Read more

Vernacular content is the next big thing on online video YouTubes Satya Raghavan

Vernacular content is the next big thing on online video: YouTube's Satya Raghavan

Digital

Anirban Roy Choudhury | January 20, 2017

ContentAsia's Janine Stein interviewed YouTube India's Satya Raghavan on the vdonxt asia stage last week. A look at their discussion. Read more

A client a media buyer and a digital geek on the online-only ad

A client, a media buyer and a digital geek on the 'online-only' ad...

Digital

Anirban Roy Choudhury | January 20, 2017

Here's how Nestlé's Chandrasekar Radhakrishnan, Havas Media Group's Anita Nayyar and Leo Burnett's Prashanth Challapalli deconstructed the 'online-only' video at vdonxt asia last week. Read more

Where will the next 100 million consumers of online video come from

Where will the next 100 million consumers of online video come from?

Digital

Shweta Mulki | January 20, 2017

At vdonxt asia 2017, Vanita Kohli-Khandekar got media expert Paritosh Joshi, Spuul's Subin Subaiah and Mindshare's Vinod Thadani to discuss this. Read more

Yatra unveils new brand identity gets a red-hot logo

Yatra unveils new brand identity, gets a red-hot logo

Digital

afaqs! news bureau | January 20, 2017

New logo conveys a seamless travel experience delivered via Yatra's new marketplace model. Read more

Metropolis Healthcare appoints 21N78E Creative Labs as AOR

Metropolis Healthcare appoints 21N78E Creative Labs as AOR

Advertising

afaqs! news bureau | January 20, 2017

The agency will conceptualise touch-point agnostic campaigns and media across multiple markets. Read more

When Ola got drunk

When Ola got drunk

Digital

afaqs! news bureau | January 19, 2017

The brand's funny Twitter campaign sought to discourage people from drunk driving. Read more

Dentsu Impact bags creative mandate for HT Media

Dentsu Impact bags creative mandate for HT Media

Advertising

afaqs! news bureau | January 19, 2017

The agency is now strategic and communication partner for HT Media, barring its radio brands, Fever FM & Nasha FM that are handled by Ogilvy & Mather. Read more

You can buy views but not shares Unrulys Vijay Anand Kunduri

"You can buy views, but not shares": Unruly's Vijay Anand Kunduri

Digital

Suraj Ramnath | January 19, 2017

Vijay Anand Kunduri, commercial director, ASEAN and India, Unruly, spoke about the science of sharing, at vdonxt asia 2017. Read more

Maruti Suzuki positions Alto as a car Made for India with its latest brand campaign

Maruti Suzuki positions 'Alto' as a car 'Made for India' with its latest brand campaign

Marketing

Rumani Arora | January 19, 2017

Maruti Suzuki shares the eclectic side of Indian with its latest brand campaign 'Alto, Made for India. Lets Go India'. Read more