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LAST 30 DAYS NEWS

How Chivas and NBA drove whisky sales in China

How Chivas and NBA drove whisky sales in China

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afaqs! news bureau | February 20, 2018

A series of marketing experiments are beginning to bear fruit for the whisky brand. Read more

Turner appoints David Liu as Sr Finance Director APAC

Turner appoints David Liu as Sr. Finance Director, APAC

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afaqs! news bureau | February 20, 2018

Liu is responsible for coordinating all finance related tasks across Asia Pacific and leads the region's central team Read more

Narayan Murthy Ivaturi joins FreakOut Holdings as VP India  SEA

Narayan Murthy Ivaturi joins FreakOut Holdings as VP India & SEA

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afaqs! news bureau | February 20, 2018

Previously, Ivaturi was with Mindshare as head of mobile APAC based in Singapore where he spearheaded the Mobile and New Technology mandate. Read more

HDFC Banks Rajneesh Chawla moves to Indiabulls Group

HDFC Bank's Rajneesh Chawla moves to Indiabulls Group

Marketing

afaqs! news bureau | February 20, 2018

Chawla joins Indiabulls Group as group head of marketing and communications Read more

Carat India to handle Franchise India Holdings media mandate

Carat India to handle Franchise India Holdings' media mandate

Media

afaqs! news bureau | February 20, 2018

The account will be manged from the agency's Gurugram office. Read more

Oxemberg changes lanes High fashion imagery to human interest stories

Oxemberg changes lanes: High fashion imagery to human interest stories

Digital

Sunit Roy | February 19, 2018

The apparel brand has recently released a bunch of digital films about social causes. A look at the brand's new advertising tack. Read more

Publicis Media to handle ZEE5s digital mandate

Publicis Media to handle ZEE5's digital mandate

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afaqs! news bureau | February 19, 2018

ZEE5 is the newly launched digital entertainment platform from Zee Entertainment Enterprises Read more

Everybodys sick of being walking billboards

Everybody's sick of being walking billboards

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afaqs! news bureau | February 19, 2018

Mapt Gear wants to go logo-less. Its tote bags have maps that pinpoint the brand's locations. Read more

Parth Nagar joins KRDS India as its country manager

Parth Nagar joins KRDS India as its country manager

Digital

afaqs! news bureau | February 19, 2018

Previously, he was working with Digital L&K Saatchi & Saatchi Read more

Wavemaker and Ogilvy launch Effectiveness Lab in India

Wavemaker and Ogilvy launch Effectiveness Lab in India

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afaqs! news bureau | February 19, 2018

Branded content will be Effectiveness Lab's first area of study Read more

Magic sauce stays same pot to play in just got bigger Glitch founders on life post GroupM acquisition

"Magic sauce stays same; pot to play in just got bigger": Glitch founders on life post GroupM acquisition

Media

Shweta Mulki | February 16, 2018

Earlier this week, GroupM announced its decision to acquire The Glitch. We interviewed the founders, Rohit Raj and Varun Duggirala, and their CEO Pooja Jauhari. Read more

Its party time for content producers

It's party time for content producers

Digital

Anirban Roy Choudhury | February 16, 2018

Digital platforms and telcos are willing to pay big bucks for quality video content, but there are challenges too. Read more